If imitation is the sincerest form of flattery, being linked to comes in a close second.
So we blushed when the Official Blog of the Analysis Exchange — “the world’s only effort to connect nonprofits and web analysts to create free insights for the nonprofit community” — pointed its clients to our Web Analytics Audit and Google Analytics Audit as best practices for ensuring Analysis Exchange projects are focused on the most leveraged web analytics issues:
“A technical audit is a thorough evaluation of your website’s analytics software implementation that allows you to understand what your software may be missing or reporting inaccurately. It provides you with knowledge of your reporting limitations, and its ultimate goal is to identify issues that need to be addressed to ensure that key visitor behaviors are captured accurately so that your data-driven recommendations are reliable. By requesting an audit from the mentor and student in your first Analysis Exchange project, the areas of greatest need will be identified, and you can prioritize your subsequent projects according to your requirements, while obtaining ideas for future projects.”
- Recommendations to improve Content and Audience Segmentation
- Confirmation that signup and donation paths and confirmations are counted as funnels and conversions for more detailed reporting
- Assurance that site search keywords and navigation impacts are measured
- Recommendations for improvements to dashboard layouts, summaries, sharing, and underlying reports
- Verification that all active marketing efforts are counted as campaigns and includes more detailed reporting by channel, source and creative
- Confirmation of integration of search engine marketing (SEM) pay-per-click (PPC) campaigns”
This project was a two-fer in that we got to deploy Empirical Path’s most popular services: a fixed-fee Audit plus our new Campaign Tracking solution. We’re proud to support the Analysis Exchange and to see that our offerings — which we’ve refined over a decade of web analytics consulting to trump our fellow Google Analytics Certified Partners‘ audits — have become benchmarks.
Please contact the Analysis Exchange to become a Mentor, Student or Client. Or contact Joan to learn about her talk at eMetrics Chicago and work on the Education Committee at the Digital Analytics Association.