We just sat down to eat our own dog food.
Empirical Path’s first-ever trade advertising campaign launched yesterday, and we’re eagerly digging into our own Google Analytics implementation to ensure that campaign tags, funnels, and goals are working to measure the impact of each creative execution, placement, and landing page on our key success metric, leads. So far, Jim’s mom has materialized as a lead, but more will come!
The ads are easiest to see on technology and digital-business news site Silicon Alley Insider, and feature our new corporate ID designed by Leadout Marketing and Creative in Santa Fe, NM. SAI publisher Business Insider also includes us among its providers in the footer of each page because Empirical Path is enhancing the company’s Google Analytics implementation to measure outbound links, verticals, page types, site search, subscriptions, and other visitor behaviors.
To return the favor, we’ve created a special offer for Business Insider readers to sample some of the web analytics services that Empirical Path has provided the Webby-award-winning site.
A company launched by the founders of DoubleClick knows a thing or two about advertising and data, so we’re excited to test banner advertising on their sites and provide our analysis of their 3 million monthly unique visitors.