Approach

Any of the following modules can be combined and customized to emphasize key topics:

Google Analytics 101 Basic Product Training

• understand dimensions, metrics and other essential terminology
• navigate the new GA interface to find what you need faster
• drill down to the most valuable segment using 6 different features
• focus the conversation by defining Key Performance Indicators
• summarize data with Dashboards, Shortcuts and Intelligence
• choose the right Audience, Acquisition, Behavior and Conversion reports
• clarify reports using controls like data views  and chart options

Google Analytics 201 Advanced Analysis Training

• create advanced Segments for analysis and remarketing
• focus analysis using Custom Dimensions
• customize reports with up to 5 dimensions
• tag Campaigns and integrate AdWords to assess marketing
• look across sessions with Multi-channel Funnels and Attribution Models
• clarify reports using controls like pivot tables and secondary dimensions
• collaborate and share with colleagues to create a data-driven culture
• automatically import data via the API to spreadsheets, Klipfolio, Tableau and BigQuery

Google Analytics 301 Technical Training

• implement, customize and troubleshoot tracking code
• upgrade to Universal Analytics and de-dupe Users
• clean up data with View Filters and settings
• highlight conversions by setting Goals and Funnels
• visualize checkout paths with Enhanced Ecommerce
• track video, social sharing and other on-page actions
• segment more finely with Custom Dimensions and Metrics
• track and distinguish mobile sites and apps

Google Tag Manager Training

• implement analytics, ad and other vendor tags with Google’s free Tag Management System
• transition to the new GTM interface
• administer Accounts and implement Containers
• configure Tags from integrated vendors and create custom Tags
• define firing and blocking Triggers
• capture information to pass to vendors via Variables
• test and validate tagging