Testing & Personalization

Data-driven Experimentation

Empirical Path consultants work with your business to implement a data-driven experimentation process.

Understand your goals
Analyze your site identifying opportunity areas and audiences
Form hypotheses
Design and implement A/B/N tests
Analyze statistically significant results
Learn, improve, repeat

Supported Tools

Our practice is tool agnostic. Our clients have achieved their conversion goals with Google Optimize and Optimize 360, Adobe Target, Optimizely, Maxymiser, Visual Website Optimizer, Sitespect, and more.

Empirical Path consultants can assist with tool evaluation, helping you identify the tool that meets the needs of your business and budget.

Optimize 360

As a Google Certified Sales and Service Partner of Google Analytics™ 360 (formerly Google Analytics Premium), we customize a package of Google’s enterprise analytics software with services to match each client’s needs, all in a flexible fee structure.

Let's Test That

You aren’t winning unless you are continually improving. A strategic A/B/N testing program drives continual positive evolution of your user experience.

Instead of getting locked in a battle of opinions, just say ‘let’s test it!’ and let your users’ behavior be the decider. We learn from both winning and losing tests. What is most important is to continually test and evolve.

Data-driven Experimentation

Supported Tools

Optimize 360

Let's Test That

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