Tag Management
Ease Deployment and Updates
Simplify maintenance of analytics and advertising tags with a tag management system.
  • Overview
  • Approach


We implement, audit, advise on selection, and customize Tag Management Systems, including Google Tag Manager, Ensighten, Tealium and Segment. We migrate and enhance tags so key user actions and traits are easily shared across vendors with less time and resources. We manage and lead migrations from one TMS to another. Our Tag Management services span all of the major solutions and manage not just analytics tags, but also remarketing and other vendors.

Google Tag Manager Migration

For a flat fee of $2,500, Empirical Path will deliver a Google Tag Manager Migration to port your existing Google Analytics pageview tracking to GTM and automatically track key events. For additional requirements, or another Tag Management Solution, we will estimate a project fee. Included in the flat fee:

  • Google Analytics (if “hard-coded” now)
  • Google Analytics Events to track file downloads, link clicks and/or form submits (up to 4)
  • Custom Dimensions to track user, session or content traits (up to 2)
  • AdWords Conversion Tag (if “hard-coded” now)
  • AdWords Remarketing Tag (if “hard-coded” now)

Additional Cost:

  • Other Analytics Tags
  • Other Marketing tags
  • Cross domain tracking
  • Ecommerce tracking
  • Additional custom events & custom dimensions

From Recent Tag Management Customers

Clarks USA
Major Restaurant Chain

"During our latest website re-launch, Empirical Path successfully migrated more than 30 complex marketing tags from Ensighten to Google Tag Manager. They were thorough, responsive and easy to work with. We continue to partner with them for ongoing support. "

"They made it easy in that they did all of the training very efficiently. It was magic. It worked. One of the most important benefits of working with Empirical Path is they know analytics."

Case Studies and Related Articles

Contact Us

When you reach out to Empirical Path, you get in touch directly with our fully qualified and experienced consultants.   Whether you need an analytics audit, training, support, or a custom quote on Google Analytics 360 licensing, let’s talk today.