We deliver regular data visualizations, findings and recommendations tailored to client business goals and levers. We also respond to ad-hoc requests for answers and reports using web analytics & other data sources, such as PPC, SEO, CMS, CRM, email, and social monitoring systems. As a result, clients can focus on posing the right business questions and taking marketing actions.
|Prerequisite: KPI Creation||Distill many metrics & dimensions into a few Key Performance Indicators to focus the organization on agreed-upon metrics|
|Prerequisite: Data Collection||Audit web analytics implementation & enhance data collection to enable metrics, dimensions & segments for KPIs|
|Report Establishment||Select with client 8-16 reports to include in recurring update; create those reports in analytics tool and/or spreadsheet|
|Report Updating||Each month or quarter, update reports with the most recent data; visualize results|
|Findings & Recommendations||Write narrative to summarize reports & tie to business objectives & marketing initiatives; suggest further analysis, tests & marketing changes|
|Report Evolution||Remove less actionable reports & establish new ones; modify existing reports to better address business questions|
|Ad hoc Requests||Perform custom analysis to answer specific, one-time business questions; present findings & recommendations|
Contact us to spend less time building reports and more time taking action.