- Attribution Defined
- Attribution Roadmap
- Why we’re different
- Get Started
THE SCIENCE AND ART OF CREDITING CHANNELS THAT INFLUENCE SALES
Multi-touch attribution is thought of as an expensive and complex software system with a large price tag. It’s time to take a leaner and more practical approach to this often-overwhelming business problem. Three areas that must be addressed in pursuit of measurable ROI from attribution:
- Clean data that’s compatible across channels
- Processes to ensure best practices across teams
- Choosing the right attribution system and modeling approach.
Too often companies start with the last step, when the first two are needed foundations that generate returns along the way.
THE ROADMAP TO MARKETING ATTRIBUTION IS PAVED WITH NEAR-TERM MEASURABLE ROI
Preparation:
Implement processes and connections to integrate data across digital marketing and advertising systems
Optimization:
Use de-duped single- and/or multi-touch attribution data for media optimization and side-by-side reporting
Customization:
Move beyond standard models and adopt data-driven modeling or customize models unique to your business
Omni-channel:
Expand attribution to include offline brand exposure and other elements of traditional media mix modeling
Strategic:
If you get this far you don’t need our help!
THE HEAVY LIFTING OF ATTRIBUTION IS OUR BREAD AND BUTTER
In some ways, the critical part of attribution is the simplest to comprehend, yet the hardest to get right: if the underlying systems that feed data into an attribution model are inaccurate or incompatible, the model will output inaccurate findings.
Empirical Path excels at implementing and integrating the various systems feeding the data underlying attribution modeling. We take a hands-on, consultative approach to collaboratively create processes and tools that work for your business.
We are fluent data storytellers and will make sure that attribution findings are communicated across your organization through experiments, dashboards and training.