Marketing Attribution
Practical Solutions with Measurable ROI
It's time to redefine marketing attribution and quickly figure out which of your channels and assets are truly driving sales. There are incremental steps on the path to omni-channel attribution, each of which can cost-effectively generate measurable returns along the way.
  • Attribution Defined
  • Attribution Roadmap
  • Why we’re different
  • Get Started

THE SCIENCE AND ART OF CREDITING CHANNELS THAT INFLUENCE SALES

Multi-touch attribution is thought of a complex software system with a large price tag. It’s time to take a leaner and more practical approach to this often-overwhelming business problem. Three areas that must be addressed in pursuit of measurable ROI from attribution:

  • Clean data that’s compatible across channels
  • Processes to ensure best practices across teams
  • Choosing the right attribution system and modeling approach.

Too often companies start with the last step, when the first two are needed foundations that generate returns along the way.

Contact Us

When you reach out to Empirical Path, you get in touch directly with our fully qualified and experienced consultants.   Whether you need an analytics audit, training, support, or a custom quote on Google Analytics 360 licensing, let’s talk today.