Customer Lifetime Value (CLV)
For Long-term Growth
Customer Lifetime Value (CLV) is one of the most valuable metrics for any digital business. But, finding true CLV is hard. Let our team of experienced data engineers and statistical experts help you get an accurate picture of customer value that will allow you to predict growth and optimize marketing spend.
  • A Common Problem
  • Deep Discovery
  • Comprehensive Implementation

CLV for Long-term Growth

For forward-thinking companies looking at long-term returns, Empirical Path delivers the engineering, analysis, and modeling needed to calculate true Customer Lifetime Value (CLV).  Customer valuation helps organizations get an accurate picture of past performance and use that information to predict future growth and optimize marketing spend.

Today’s marketers, whether due to a lack of data or a rush to implement their marketing campaigns, often focus on shorter term metrics such as return-on-investment (ROI) for singular conversions like a new purchase or subscription. This just obscures reality and promotes unnecessary marketing turf wars.  Get the organization working together by getting the bigger picture. 

With our proven expertise in analytics, data engineering, and statistical analysis, we help you collect and prepare the right data, analyze complex trends, and break it all down into meaningful segments that allow your team to make smarter marketing plans.

Let us help you find true CLV

If Only It Were Easy

What makes CLV so difficult? If you’ve tried doing it yourself, you are painfully aware of all the moving parts.  Each business and revenue model is different.  Your customers each have unique characteristics, buying habits, and variable ongoing value for your company.  We help you identify and properly track purchase frequency, average purchase value, and churn rate to determine lifetime value down to the individual customer.  Tying each customer’s lifetime value to their demographic data, location data, and source data will determine your most valuable marketing segments.

Talk to our experienced consultants about true CLV

Putting True CLV To Work

So, once you know your company’s Customer Lifetime Value, what can you do with that information?  What marketing levers should you pull?  When and where should your ads display, and who should see them? We don’t simply help you calculate CLV, we help you redefine and reinterpret your marketing metrics and KPIs to optimize customer lifetime value.  With marketing mix modeling we help you determine where you should spend your marketing budget for maximum CLV and smarter long-term growth.  And, we help you identify the most valuable segments to guide your bidding on auction-based marketing platforms.

Reach out to learn more

Contact Us

When you reach out to Empirical Path, you get in touch directly with our fully qualified and experienced consultants.   Whether you need an analytics audit, training, support, or a custom quote on Google Analytics 360 licensing, let’s talk today.