About Our Analytics Audits
Whether you’re migrating a website, setting up an analytics platform, or doubting the accuracy of reports, a professional analytics audit gets things back on track and ensures reliable and actionable insights for your organization.
Learn more below about what’s covered in our audits, how pricing works, and why an audit by Empirical Path stands apart from the rest. Download our Analytics Audit Quick Reference Guide for a list of our analytics checkpoints.
- When to Audit?
- Audit Types
- Our Audit Process
- Audit Pricing
What Do Our Audits Cover?
Since 2003, we have been perfecting our list of audit checkpoints which really make a difference for data-driven businesses. Below, check out our audit checkpoints, categories, and supplemental add-ons which ensure complete coverage of your analytics setup.
- Account Structure
- Tracking Code Coverage
- Behavior & Conversion
- Segmentation
- Attribution
- Reporting
- Privacy & Compliance
Analytics Audit Add-ons
While our standard list of analytics audit checkpoints covers a majority of websites, we do offer additional add-ons that make sense for clients with more advanced ecommerce tracking setups and for clients with Analytics 360 licenses.
Analytics Audits Case Studies
Client praises our Google Analytics work
Read about one client’s eye-opening audit and the analytics enhancements it inspired
Fitness site gets in shape
Learn about how a fitness equipment maker started collecting accurate and attributable e-commerce data
Video plays sheds light on conversions
Read about how a automaker client delivered the needed insights into visitor behavior