Start Trusting Your Data Again
We audit web analytics implementations — for a flat fee — to validate that key visitor behaviors are captured accurately and reported clearly. Data-driven recommendations won’t help your organization if decision-makers don’t trust the analytics, and no tool tracks everything out-of-the-box, so we recommend fixes and enhancements to ensure robust numbers.
How it works
For each audit, our consultants visit and interact with client subdomains and domains to inspect elements of actions promoted by the site, such as using forms, downloads, sharing tools, rich media, and links to other sites. We examine the tracking code on key pages as well as the HTTP headers conveyed to analytics systems from these pages and the above actions. Next, we perform an automated scan of sample pages on all subdomains to validate that up-to-date tracking code is functioning on each page. Finally, we review existing reporting in-depth, highlighting opportunities to improve clarity and intuitiveness of reporting, identifying ways to improve accuracy, and brainstorming new metrics that align with key business drivers. Read about a media client’s eye-opening Adobe Analytics audit and the SiteCatalyst enhancements it inspired. Learn how this Audit has evolved to emphasize mobile and social channels.
Audit Checkpoints
Or contact us to ensure reliable data with every Checkpoint of a Basic or Advanced Audit:
| Checkpoint | (fixed fee) |
(fixed fee) 13% off for GA Standard |
|---|---|---|
| Ensure all pages are tracked by current, functioning JavaScript tracking code or Tag Management System | ||
| Confirm that conversion paths and confirmations are counted as funnels and goals for more detailed reporting | ||
| Review and recommend content and audience segmentation using all six GA segmentation features | ||
| Validate predefined filters and identify additional filtering needs, such as for internal and sub-domain traffi | ||
| Ensure that site search keywords and navigation impacts are measured | ||
| Ensure all social sharing tools, downloads, and exit links are tracked by custom JavaScript or tag management | ||
| Document audit findings and recommendations in writing, then review by phone for as long as needed | ||
| Recommend improvements to dashboard layouts, summaries, sharing, and underlying reports | ||
| Verify that all active marketing efforts are counted as campaigns for more detailed reporting by channel, source, and creative | ||
| Ensure integration with AdWords pay-per-click (PPC) search engine marketing (SEM) campaigns and Google Search Console | ||
| Validate e-commerce shopping, checkout and transaction measurement including detailed product dimensions | ||
| Ensure interactions with key video, HTML5, Flash, carousels, and other Rich Media features are tracked | ||
| Confirm that mobile apps, domains, and responsive designs are fully tracked and distinguished in reporting | ||
| Verify that cross-domain and sub-domain navigation paths and conversion funnels are completely tracked | ||
| Study existing or required integration with other data sources, dashboards and spreadsheets via API or other exports | ||
| Review account settings and related tag management configuration for data privacy red flags potentially impacting compliance with GDPR privacy laws. |
