Analytics Services
Expert Guidance & Implementation
Let our analytics and marketing measurement experts deliver the insights your business needs

Analytics Audits

We audit web analytics implementations to ensure crucial visitor behaviors are captured accurately and reported clearly. Data-driven recommendations won’t help your organization if decision-makers don’t trust the analytics. And, no tool tracks everything out-of-the-box, so we recommend fixes and enhancements to ensure robust numbers.

More about Analytics Audits

Data Visualization

Let’s not just make your marketing data reliable and meaningful, let’s make it shareable, contextual, and automated with powerful tools like Domo, Tableau, and Google Data Studio.

More about Data Visualization

Google Marketing Platform Sales & Support

As an official Google Marketing Platform Sales & Support Partners, we have the expertise to ensure you get everything out of your investment in enterprise analytics.  Contact us for custom pricing and support options.

More about Analytics 360 Licensing

Marketing Attribution

Digital Analytics can tell you a lot of things about your customers and your business, but knowing how much to spend on which tactics and campaigns is often where the greatest value is realized.  Once businesses start capturing relevant and reliable data, then it’s time to put insights to work and start knowing instead of guessing what’s going on with your marketing spend and which campaigns are really driving the right audiences and actions.

More about Marketing Attribution

Measurement Strategy

These days, the question is no longer, “can we measure it?” because nearly every product interaction and marketing touch point can be captured.  We help you answer the tougher questions as you begin or revamp your analytics strategy–questions like, “what matters most?” and “how will this information help us?”  Of course, we’ll also help you evaluate analytics platforms, consider data governance approaches, avoid GDPR implications, and plan your Key Performance Indicators KPIs.

More about Measurement Strategy

Tag Management

We recommend, implement, audit, teach and customize Tag Management Systems, from Google Tag Manager to Segment.io to Tealium. A TMS puts marketers in control of marketing technology and eases deployment of analytics and advertising tags. We migrate and enhance tags so key user actions and traits are easily shared across vendors with less time and resources.

More about Tag Management Services

Testing & Personalization

We run split tests to improve the conversion power of key landing, product, registration, and shopping cart pages. Using Google Analytics’ free Content Experiments or premium tools like Optimizely, Visual Website Optimizer, and Adobe Test & Target, we design, manage and interpret experiments to determine the combination of offers, copy, art and layout that maximizes results.

More about Testing & Personalization

Training

We train organizations in all aspects of interpreting, customizing, and implementing Google Analytics and Google Tag Manager via tailored, on-site or remote classes. As a long-time Google Analytics Certified Partner, we have the experience to teach novice and expert students in all functional roles every facet of the world’s most popular web analytics software.

More about Analytics Training

Contact Us

When you reach out to Empirical Path, you get in touch directly with our fully qualified and experienced consultants.   Whether you need an analytics audit, training, support, or a custom quote on Google Analytics 360 licensing, let’s talk today.