Analytics Audits
We audit web analytics implementations to ensure crucial visitor behaviors are captured accurately and reported clearly. Data-driven recommendations won’t help your organization if decision-makers don’t trust the analytics. And, no tool tracks everything out-of-the-box, so we recommend fixes and enhancements to ensure robust numbers. More about Analytics Audits
Data Visualization
Let’s not just make your marketing data reliable and meaningful, let’s make it shareable, contextual, and automated with powerful tools like Domo, Tableau, and Google Data Studio. More about Data Visualization
Google Marketing Platform Sales & Support
As an official Google Marketing Platform Sales & Support Partners, we have the expertise to ensure you get everything out of your investment in enterprise analytics. Contact us for custom pricing and support options. More about Analytics 360 Licensing
Marketing Attribution
Marketing Attribution is the science and art of crediting channels and tactics that influence sales. Now more than ever it is imperative to eliminate wasted spend and reallocate to channels or tactics that drive incremental sales. Empirical Path works with clients at all stages of Attribution maturity, using a common-sense approach that achieves both short- and long-term business objectives. Our consultants will create a road map to address your unique situation and work with your team to product results every step of the way. More about Marketing Attribution
Customer Lifetime Valuation (CLV)
For forward-thinking companies looking at long-term returns, Empirical Path delivers the engineering, analysis, and modeling needed to calculate true Customer Lifetime Value (CLV). Customer lifetime valuation helps organizations get an accurate picture of past performance and use that information to predict future growth and optimize marketing spend. More about Customer Lifetime Valuation (CLV)
Measurement Strategy
These days, the question is no longer, “can we measure it?” because nearly every product interaction and marketing touch point can be captured. We help you answer the tougher questions as you begin or revamp your analytics strategy–questions like, “what matters most?” and “how will this information help us?” Of course, we’ll also help you evaluate analytics platforms, consider data governance approaches, avoid GDPR implications, and plan your Key Performance Indicators KPIs. More about Measurement Strategy
Tag Management
We recommend, implement, audit, teach and customize Tag Management Systems, from Google Tag Manager to Segment.io to Tealium. A TMS puts marketers in control of marketing technology and eases deployment of analytics and advertising tags. We migrate and enhance tags so key user actions and traits are easily shared across vendors with less time and resources. More about Tag Management Services
Testing & Personalization
We run split tests to improve the conversion power of key landing, product, registration, and shopping cart pages. Using Google Analytics’ free Content Experiments or premium tools like Optimizely, Visual Website Optimizer, and Adobe Test & Target, we design, manage and interpret experiments to determine the combination of offers, copy, art and layout that maximizes results. More about Testing & Personalization
Training
We train organizations in all aspects of interpreting, customizing, and implementing Google Analytics and Google Tag Manager via tailored, on-site or remote classes. As a long-time Google Analytics Certified Partner, we have the experience to teach novice and expert students in all functional roles every facet of the world’s most popular web analytics software. More about Analytics Training
