By Peter Howley July 9, 2018 05:07pm
Google Analytics Enhanced Ecommerce has been out of beta since June 2014, giving online retailers and marketers loads of new insights and making life easier for analytics administrators. Here at Empirical Path, we’ve learned a lot helping our enterprise clients plan (see #2 and #8) and implement (see #3 and #4) this complex upgrade. There is much to like in […]
Problem A fitness equipment maker sold its product line exclusively through its e-commerce website, but could not attribute revenue to its campaigns due to multiple sub-domains. Reporting was impaired by double-counted visits and “self-referrals” appearing to be from the company’s own domain. Management also lacked a useful, fast way to visualize usage of its shopping and checkout […]
By Giovanni Calabro June 25, 2018 02:06pm
By Peter Howley September 26, 2017 05:09pm
Business intelligence (BI) dashboard software maker Grow featured our Jim Snyder’s “Essential Metrics for Ecommerce” in its blog, The Pipeline this month. Jim offers three pro tips and an important warning: Optimize Backwards (“start measuring and making improvements from the bottom of your funnel and work your way up”) More Muscle in Your Metrics (“data […]
By Rachel Carmichael November 5, 2020 09:11pm
Differentiating prospects from members in marketing analytics reports is not only achievable, it is not hugely difficult, and is a game-changer for marketers, especially for SaaS companies. If your marketing site is visited by existing members looking for a login link, you have probably at least scratched your head about how this extra noise affects […]
By Lachlan Brown October 9, 2020 03:10pm
Part one in a series of articles about how to successfully create and leverage UTM parameters in your landing page URLs and build a scalable naming structure for actionable cross-channel and MTA reporting. Most, or all, of you have heard of the importance of adding Google Analytics UTM tracking parameters to your campaign URLs, but […]
By Nedie Recel June 3, 2020 04:06pm
We stumble across this frequently as we’re auditing our clients’ sites — the lone, unclicked Site Search toggle. In Google Analytics, it’s one of the simplest but most oft-forgotten features to enable. Upon configuring, you’ll be able to view the queries performed on your site and the percentage of Sessions where site search has been […]
By Peter Howley February 26, 2020 09:02pm
Challenge AZDS Interactive Group specializes in interactive marketing and web development for luxury brands including numerous hospitality clients AZDS has built a custom hotel booking engine on the SynXis platform and look to offer this experience to hundreds of hotels Beyond providing an improved booking engine, AZDS would also like to present its clients with […]
By Rachel Carmichael February 6, 2020 08:02pm
If you’re using analytics data to measure performance or make a business case, you must be sure you can depend on it. An audit is often the first step to ensuring accuracy and maximizing the benefits of your analytics tools. Two situations commonly call for an audit: Your data will tell you, or your business […]
By Nedie Recel February 18, 2019 03:02pm
Publishers, Content Marketers, and Audience Development Managers can easily fall into a trap of evaluating content using only the most readily available metrics presented in default analytics reports. Too often this means analysis is limited to the number of people who have visited particular web pages. Google Analytics 360 (GA 360) reveals deeper insights and […]
When you reach out to Empirical Path, you get in touch directly with our fully qualified and experienced consultants. Whether you need an analytics audit, training, support, or a custom quote on Google Analytics 360 licensing, let’s talk today.
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