Privacy Policy

Who we are

Empirical Path is an Internet Marketing Consultancy and Google Marketing Platform Partner with deep expertise in providing digital and marketing analytics solutions and services.

Since 2002, Empirical Path LLC has been partnering with industry-leading analytics technOlogies and delivering enterprise-grade engagements to Fortune 500 brands, government agencies, and technology start ups. Our team of experienced, certified analytics experts focus on web and mobile analytics, tag management systems, and attribution, so you can focus on marketing your business.

We are located all over the United States and headquartered in Atlanta, Georgia.

Our contact info

1175 Peachtree St NE, 10th Floor
Atlanta, GA 30361
Email: [email protected]
Phone: +1 (404) 445-7272

What personal data we collect and why we collect it

Contact forms

We are the sole owners of the information collected on this site, including information submitted via online forms. We only have access to personal information that you voluntarily provide via email or other direct interactions. We will not sell or rent this information to anyone.

We will use your information to respond to you, regarding the reason you contacted us. We will not share your information with any third party outside of our organization, other than as necessary in the fulfillment of requests for information or services.

Unless you ask us not to, we may contact you via email in the future to tell you about specials, new products or services, or changes to this privacy policy.

Cookies, Pixels, & Web Beacons

Cookies and related tracking mechanisms like web beacons are small text or image files used by websites to collect and remember information about user engagement with a web service.

This site uses different types of cookies. Some cookies are placed by third party services that appear on our pages.

Cookies record and store helpful information about your experience with our site such as whether you are logged in or not and if you are the same person who has interacted with a web form in the past.

For instance, if you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you have an account and you log in to this site, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.


We and our third party partners and vendors may use tracking technOlogies, such as cookies, pixels, and web beacons and collect and store information about you when you use or interact with our services, marketing communications, advertising content and third party websites, in order to provide you with targeted advertising based on your browsing activities and interests. These third parties may automatically receive your IP address or mobile device identifier when you access the services or third party websites. They may also use tracking technOlogies to measure the effectiveness of advertisements, to personalize the advertising content, and to serve you advertisements that are relevant to your regional location. We may also use information collected using third party cookies and beacons on the services and in our emails to deliver advertising about our services when you visit third party websites.


We use tools provided by well-known, trusted measurement technology providers on our website. These include Amplitude, Clicky, Google, Heap, Keen IO, Mixpanel, Quantcast, Segment, TripleLift, and Woopra, among others. Our third-party vendors, including Google, use third-party cookies (such as the Google DoubleClick cookie) to deliver more relevant ads based on your previous visit to our website and other websites.

Learn more about Google’s Privacy Policy and read how you can update your activity controls.

Cross-Device Tracking

We (and our third party service providers) also use tracking technOlogies that recognize and collect usage information and information about the devices you use to connect with our services and third party websites. When these tools are enabled, the data that we and our third-party service providers collect about these devices is used to enable delivery of product recommendations, advertising, or other promotional materials across your devices that are more relevant information to you, or to measure the effectiveness of our services and advertising. They may automatically receive your IP address or mobile device identifier when you connect to the services or third party websites. This data may be combined with the same information from another browser or device if you use multiple browsers or devices. You may opt-out of this type of tracking/information collection here. This opt-out applies to the specific device/browser combination on which you are browsing, so you will need to opt-out on each device and browser separately. Please note opting out of targeted advertising does not opt you out of being served ads. You will continue to receive untargeted generic ads.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.


This website contains links to other sites. Please be aware that we are not responsible for the content or privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of any other site that collects personally identifiable information.

Data sharing

Any information you provide stays with us.  We do not and will not share, sell, or rent information to third parties.

Data retention

If you leave a comment or submit information via online form, the information and related metadata are retained indefinitely and used for legitimate business purposes.

For users that register on our website (if any), we may store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

What rights you have over your data

You may opt out of any future contact from us at any time. Simply contact us via email or phone to do any of the following.

  • See what data we have about you.
  • Change/correct any data we have about you.
  • Have us delete any data we have about you.
  • Express any concern you have about our use of your data.

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Contact Us

When you reach out to Empirical Path, you get in touch directly with our fully qualified and experienced consultants.   Whether you need an analytics audit, training, support, or a custom quote on Google Analytics 360 licensing, let’s talk today.