We deliver implementation of and insights from Webtrends Analytics, which provides the industry’s most accurate picture of how customers interact with your brand in the digital space. Real-time data, intelligent alerts, and the ability to easily share information within your organization means Empirical Path and Webtrends empower your team to make smart and timely decisions based on solid data.
Empirical Path is proud to be chosen as an Agency Partner of Webtrends. We help Webtrends customers execute on great marketing campaigns, implement solutions and realize real ROI on their investments with Webtrends. Empirical Path has proven experience delivering results in every area:
- Reporting
- Finite, actionable key performance indicators
- Focused dashboards and automated reports
- Interpretation and recommendations from reporting
- Campaigns
- Calculation of ROI from pay-per-click and other campaigns
- Detailed analysis of social media and partnership efforts
- Conversions
- Tracking of conversions and goals, regardless of confirmation page
- Detailed measurement of e-commerce transactions and funnels
- Optimization of landing pages and conversions via split testing
- Audience
- Segmentation of pages and visitors via custom variables
- Segmentation of visits via custom variables and advanced segments
- Technology
- Tracking of Flash and Rich Internet Applications
- Integration of legacy CRM and other data sources
Learn more about how we can Audit your Webtrends implementation. Or contact us about getting the most from Webtrends.
