- About Tealium
- How We Help
- Tealium IQ Advanced Features
- Get Started with Tag Management
Industry Leading Tag Management
Tealium is the leader in enterprise tag management, named one of Forbes’ Most Promising Companies in America for 2014. Each quarter, Tealium serves 1.2 trillion tags on behalf of its global clients, representing an estimated $75B in annual online transactions.
Tealium iQ™ Tag Management powers more digital experiences than any other enterprise tag management provider. As the foundation of Tealium’s Universal Data Hub, Tealium iQ enables organisations to control and manage their customer data and MarTech vendors across web, mobile, IoT and connected devices. Equipped with an ecosystem of over 1000 turnkey vendor integrations offered via tags and APIs, you can easily deploy and manage vendor tags, test new technologies, and finally take control of your marketing technology stack.
Expert Audits, Planning & Implementation
Empirical Path received extensive training and testing to be certified as a partner by Tealium so we can provide Enterprise-level Tealium iQ services:
- Tealium Audit: we make the Tag Management System work harder for clients by recommending fixes and enhancements based on a review of TMS code implementation, tag configuration and vendor data
- Advanced Data Collection: we capture any page, session, product or user data on the page or in the code, even if seemingly impossible to get without a developer
- Advanced Interaction Tracking: we track even the most minute actions on responsive design and mobile websites, such as swipes on touchscreens, pinches and other dynamic elements
- Data Standardization: we simplify the data layer to be share data and interactions across all analytics and advertising vendors so the Tag Management System is agile and easy-to-use
- Tealium Training: we teach marketers to use their tool to deploy and edit their vendor tags so they don’t have to rely on IT for every new ad tag or analytics segment
- Tealium Customization: we tackle every aspect of implementation to customize a Tealium solution to meet your needs: installation of Tealium code, data collection, interaction tracking and all categories of vendor and advertising tags
Unleash Marketing Measurement
With a TMS, we reduce clients’ reliance on IT by allowing marketers to manage and maintain web and mobile analytics, marketing automation tools, remarketing and other ads and other vendors in one place through a simple browser interface.
Tealium offers advanced features to improve marketing and IT agility, reduce costs and accelerate website performance:
- Over 600 Available Tags: plays nice with everything from Google Analytics to mobile advertising tags, and all third-party pixels are loaded asynchronously from one container, never preventing the page from loading and greatly increasing tag performance
- Load Rules Management: boosts performance significantly by allowing you to customize when tags load and asynchronously loading all third-party calls via one one Tealium container file
- Customizable Extensions: allows customization of tags or page content and other page interactions without updating source code; extensions are the workhorse of obtaining or manipulating data
- A/B Testing: reduces flicker by serving A/B testing tools like Optimizely synchronously, allowing Optimizely to load and run before the page finishes loading
- Version Control, User Management and Usage Statistics: controls who can do what in Tealium and reports which tags fired and which ones failed
Whether Tealium or Google Tag Manager, Let our experts help.
Contact us about upgrading Tag Management or getting more from Tealium.
Learn more about our partnership with Tealium and how we partner with Google on the free Google Tag Manager for clients that don’t need a premium Tag Management System yet.
Tealium & Tag Management Case Studies
See how Empirical Path has teamed up to help clients solve analytics problems, get better insights, and optimize conversion results.
Newspaper chain standardized subscription signup & campaign reporting after paywall launch across 60+ titles using Tableau, Tealium iQ, Google Analytics.
We worked with Taco Mac marketing leadership to set up a reporting interface for their food and drink menus, source attribution for online order measurement and A/B testing & optimization for it's menus.
We provide online ordering performance for leadership