Put marketers in control of marketing tech
Empirical Path is proud to be a Tealium Agency Partner since 2015, helping Gannett, JOANN Fabric & Craft Stores, and Pendry Hotels ease deployment of analytics and advertising tags
  • About Tealium
  • How We Help
  • Tealium IQ Advanced Features
  • Get Started with Tag Management

Industry Leading Tag Management

Tealium logo

Tealium is the leader in enterprise tag management, named one of Forbes’ Most Promising Companies in America for 2014. Each quarter, Tealium serves 1.2 trillion tags on behalf of its global clients, representing an estimated $75B in annual online transactions.

Tealium iQ™ Tag Management powers more digital experiences than any other enterprise tag management provider. As the foundation of Tealium’s Universal Data Hub, Tealium iQ enables organisations to control and manage their customer data and MarTech vendors across web, mobile, IoT and connected devices. Equipped with an ecosystem of over 1000 turnkey vendor integrations offered via tags and APIs, you can easily deploy and manage vendor tags, test new technologies, and finally take control of your marketing technology stack.

Tealium & Tag Management Case Studies

See how Empirical Path has teamed up to help clients solve analytics problems, get better insights, and optimize conversion results.


Newspaper chain standardized subscription signup & campaign reporting after paywall launch across 60+ titles using Tableau, Tealium iQ, Google Analytics.


We worked with Taco Mac marketing leadership to set up a reporting interface for their food and drink menus, source attribution for online order measurement and A/B testing & optimization for it's menus.

Pendry Hotels

We provide online ordering performance for leadership

Contact Us

When you reach out to Empirical Path, you get in touch directly with our fully qualified and experienced consultants.   Whether you need an analytics audit, training, support, or a custom quote on Google Analytics 360 licensing, let’s talk today.