We implement, audit, teach, support and customize Tealium iQ to put marketers in control of marketing technology and ease deployment of analytics and advertising tags. We migrate and enhance tags so key user actions and traits are shared across vendors with fewer development resources.

Tealium is the leader in enterprise tag management. It was recently named one of Forbes’ Most Promising Companies in America for 2014. Each quarter, Tealium serves 1.2 trillion tags on behalf of its global clients, representing an estimated $75B in annual online transactions.

Empirical Path received extensive training and testing to be certified as a partner by Tealium so we can provide Enterprise-level Tealium iQ services:

• Tealium Audit: we make the Tag Management System work harder for clients by recommending fixes and enhancements based on a review of TMS code implementation, tag configuration and vendor data
• Advanced Data Collection: we capture any page, session, product or user data on the page or in the code, even if seemingly impossible to get without a developer
• Advanced Interaction Tracking: we track even the most minute actions on responsive design and mobile websites, such as swipes on touchscreens, pinches and other dynamic elements
• Data Standardization: we simplify the data layer to be share data and interactions across all analytics and advertising vendors so the Tag Management System is agile and easy-to-use
• Tealium Training: we teach marketers to use their tool to deploy and edit their vendor tags so they don’t have to rely on IT for every new ad tag or analytics segment
• Tealium Customization: we tackle every aspect of implementation to customize a Tealium solution to meet your needs: installation of Tealium code, data collection, interaction tracking and all categories of vendor and advertising tags

With a TMS, we reduce clients’ reliance on IT by allowing marketers to manage and maintain web and mobile analytics, marketing automation tools, remarketing and other ads and other vendors in one place through a simple browser interface.

Tealium offers advanced features to improve marketing and IT agility, reduce costs and accelerate website performance:

• Robust Data Layer: ensures a a single version of truth, and Tealium does the hard part of feeding tags the appropriate data, whether from query string parameters, cookies, javascript variables, or customizable collection of data
• Over 600 Available Tags: plays nice with everything from Google Analytics to mobile advertising tags, and all third-party pixels are loaded asynchronously from one container, never preventing the page from loading and greatly increasing tag performance
• Load Rules Management: boosts performance significantly by allowing you to customize when tags load and asynchronously loading all third-party calls via one one Tealium container file
• Customizable Extensions: allows customization of tags or page content and other page interactions without updating source code; extensions are the workhorse of obtaining or manipulating data
• A/B Testing: reduces flicker by serving A/B testing tools like Optimizely synchronously, allowing Optimizely to load and run before the page finishes loading
• Version Control, User Management and Usage Statistics: controls who can do what in Tealium and reports which tags fired and which ones failed

Contact us about upgrading Tag Management or getting more from Tealium.

Read about a successful Tealium engagement with a major publisher.

Or learn more about our partnership with Tealium and how we partner with Google on the free Google Tag Manager for clients that don’t need a premium Tag Management System yet.