Insights for Publishers
Empirical Path's Agency Alliance partnership with means our consultants are especially qualified to help content producers and media companies understand their reading audience and drive engagement.
  • Our Partnership
  • How We Help
  • About
  • Free Consultation

Our Publishing Experience is a Perfect Fit

Empirical Path is proud to be named an official Agency Alliance Program Partner. Our consultants have been delivering custom web analytics solutions to major publishers like Business Insider, Elsevier, The Motley Fool, and Gannett for years and are uniquely qualified to support’s mission of providing powerful and intuitive measurement tools tailor-made for the needs of digital content marketers, editorial teams, and media-focused analysts.

Empirical Path analytics consultants help content producers and media companies get closer to their readers with’s innovative platform for publishers.

As a certified Agency Partner, we provide smarter and faster deployments to help organizations extract more value from advanced audience segments, custom variables, and engagement metrics.

How we help publishers make the most of their investment

Strategic planning

  • Blueprinting your implementation and measurement schema
  • Providing deployment options via Tag Management Systems (TMS) like Google Tag Manager, Tealium, and Segment
  • Planning your integration with other business intelligence and customer insight tools

Content Testing, Segmentation, and Performance

  • Segmenting of content using’s tracking of posts, authors, sections, tags and custom metadata
  • Identifying evergreen content to repurpose on-site and in marketing campaigns
  • Planning and incorporating A/B and multivariate test data into
  • Comparing and contextualizing metrics against analytics data from other tools
  • Quality checking your metadata, tracking and reporting accuracy API & Data Pipeline

  • Providing roadmaps and examples of actionable analyses
  • Exporting your disaggregated, raw data to a data warehouse of your choice
  • Training your team to use the API and/or Data Pipeline schema
  • Using data (via the API or stored in Data Warehouse) to deliver entire analysis workflows
  • Learn more about Empirical Path’s Data Science and Engineering Services

Custom Reporting

  • Defining finite, actionable key performance indicators
  • Creating focused dashboards and automated reports
  • Delivering Interpretation and recommendations from reporting
  • Learn more about Empirical Path’s Reporting & Visualization Services

Contact Us

When you reach out to Empirical Path, you get in touch directly with our fully qualified and experienced consultants.   Whether you need an analytics audit, training, support, or a custom quote on Google Analytics 360 licensing, let’s talk today.