Building Better Restaurants
Empirical Path is proud to be the first preferred analytics partner of Olo. We provide support and customization for analytics from the Olo online ordering platform. Please let us know how we can help you optimize website and online ordering performance.
  • Make the Most of Olo
  • Olo Measurement Strategy
  • Smarter Olo Campaigns
  • Custom Reporting

How We Help

Empirical Path audits, fixes and enhances measurement of restaurants’ online ordering systems in partnership with Olo. Using Google Analytics 360 and Standard, Google Tag Manager, Segment, Adobe Analytics and other tools, we ensure that campaigns and promotions get credit for digital orders and that checkout processes are tracked accurately and in detail.

Olo Case Studies

Empirical Path helped these clients customize website and mobile analytics with Olo.

Taco Mac

We worked with Taco Mac marketing leadership to set up a reporting interface for their food and drink menus, source attribution for online order measurement and A/B testing & optimization for its menus.

Mellow Mushroom

We helped Mellow Mushroom with a measurement strategy with online ordering, gift card and clothing purchases along with providing an executive dashboard for leadership.

Focus Brands

We helped Focus Brands implement Enhanced Ecommerce to capture checkout and drop-off by product for 350+ franchise locations.

Contact Us

When you reach out to Empirical Path, you get in touch directly with our fully qualified and experienced consultants.   Whether you need an analytics audit, training, support, or a custom quote on Google Analytics 360 licensing, let’s talk today.