Empirical Path audits, fixes and enhances measurement of restaurants’ online ordering systems in partnership with Olo. Using Google Analytics 360 and Standard, Google Tag Manager, Segment, Adobe Analytics and other tools, we ensure that campaigns and promotions get credit for digital orders and that checkout processes are tracked accurately and in detail.
We’ve helped hospitality clients such as Mellow Mushroom, Fado Irish Pubs, @pizza and Taco Mac understand and improve their online orders via:
- Blueprinting a “best-practice” implementation and measurement schema
- Providing deployment options via Tag Management Systems
- Planning web and app analytics integration with business intelligence tools
- Measuring e-commerce conversions and flows in detail, including with GA Enhanced Ecommerce
- Optimizing landing pages and conversions via split testing
- Integrating with Salesforce.com and other CRM tools
Campaigns & Segments
- Creating attribution models and multi-channel analyses
- Delivering tools and methodologies for complete Campaign Tracking
- Enabling page, product and visitor segmentation
- Defining finite, actionable key performance indicators
- Creating focused dashboards and automated reports
- Delivering interpretation and recommendations from reporting
Contact us about getting the most from your online ordering analytics.