We plan and deliver Mixpanel implementations on mobile and web sites and apps. Mixpanel’s mission is to help the world learn from its data. It helps companies learn how people use their products and applications so they can grow their business. More than 1,000 businesses use Mixpanel to analyze 12+ billion actions every month to understand how their combined 225 million customers use their products.

Empirical Path is excited to be among the inaugural set of Consultants That Get It: a group of world-class analytics consulting companies who have been trained by Mixpanel Solutions Architects in the Mixpanel Way. We have a thorough understanding of the best ways to plan and integrate Mixpanel into your web site or mobile app. Specifically, we deliver results in every area:

Interpretation & Reporting

• Monthly and weekly findings and recommendations
• Bookmarking to collect key reports
• Defined KPIs and Formulas to enable KPI reporting

Campaigns & Segments

• Visitor segmentation via Properties and Profiles
• Tools and methodologies for complete utm Campaign Tracking
• Retention and Revenue analysis for key segments

Conversions

• Detailed measurement of e-commerce products and revenue
• Tracking of video and rich media usage
• Clear and complete Funnel definitions

Learn more about Mixpanel’s capabilities and our partnership.

Or contact us to discuss tracking your app or site’s key actions and visitors.