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Certified Analytics 360 Sales Partner
Empirical Path is proud to be a long-time Google Marketing Platform Sales Partner (previously Google Analytics Certified Partner, or GACP), a status awarded to select organizations that meet a rigorous set of qualifications. Since 2009, we have been helping clients migrate to Analytics 360 to get rid of data sampling and benefit from premium analytics features. Find out why and when integrating your Analytics 360 account with Salesforce, Big Query, Google Ad Manager (formerly DFP) and Google Campaign Manager (formerly DCM & DBM) makes sense for you or your clients. See how we help clients with a seamless Analytics 360 migration and flexible pricing.
We Sell and Support Google Tag Manager 360
For small to medium organizations, the free edition of Google Tag Manager is a dream-come-true tool for rapid deployment and quality control of digital tracking assets. For larger, more complex businesses, Google Tag Manager 360 adds features to solve security and governance headaches that come with a more diverse digital footprint. Because of our deep experience and expertise helping large organizations implement and migrate into Google Tag Manager, Empirical Path is recognized by Google as an authorized re-seller of the premium 360 version of this widely popular tool. If your team likes the idea of Google Tag Manager but has only evaluated the free version, talk to us about how the premium 360 edition is being used in complex organizations like yours.
We Sell and Support Google Optimize 360
Our official partnership with Google Optimize 360 authorizes us to sell and support Google’s premium A/B testing platform, which means you get great value along with the experience and expertise required for successful implementation. As with other products in the Google Marketing Platform, the very capable free edition of Optimize is offered to small and medium size businesses who run a few tests at a time and don’t require the deep integration with custom audiences and Analytics 360 features. Whichever edition is right for your organization or agency, let Empirical Path’s trained and certified experts help you make the most of your investment.
We Are Certified Google Data Studio Experts
Data Studio is the rising star in Google’s Marketing Platform product suite, quickly becoming a go-to solution where mildly complex data visualization requirements can be met with little or no learning curve. Its’ great price (free!) and low barrier-to-entry means just about anyone can start using it today. Often, however, customers quickly realize that simply using Data Studio and using Data Studio well are two different things. We have helped numerous clients large and small realize the value of this economical and popular business intelligence (BI) tool. Our experience and official certifications with Google Data Studio mean our consultants can help you or your agency spend less time producing insights and more time putting those insights to work.
We are a Google Certified Cloud Platform Partner
Google Cloud Platform is a collection of low-cost infrastructure, analytics, and machine learning tools which allow today’s digital marketing and analytics teams to reach beyond spreadsheets and start gathering advanced insights without the traditional barriers and headaches of operational support, security, and infrastructure. GCP’s BigQuery integrates with Analytics 360 for dis-aggregated, un-sampled data that can be joined, queried and visualized. Empirical Path is proud to be a certified Google Cloud Platform Partner since 2013, providing expert migrations and integrations for large brands. Talk to one of our Google Cloud consultants about Empirical Path’s Data Science and Engineering services.