Our Partnerships
Multi Platform Expertise & Experience
Google, Mixpanel, Segment, and others trust us, which means you can too. Our official partnerships and platform certifications reflect our depth and industry longevity.

Google Analytics 360

We interpret, enhance, implement, audit and teach Google Analytics and Google Analytics 360, the market-leading, enterprise-class web analytics solutions from Google. Empirical Path is proud to be a Google Analytics Certified Partner (previously Google Analytics Authorized Consultant, or GAAC), a status awarded by Google only to a select few companies that meet a rigorous set of qualifications.  We are also a Google Analytics 360 Authorized Reseller and Google Tag Manager Certified Partner.

Learn more about our Google Certifications

Google Tag Manager 360

We accelerate and customize analytics and ad tag deployments by installing the free Google Tag Manager.  As a GTM Certified Partner, we help site developers add new code and remove legacy code once, then liberate them from future updates. Instead, we customize tags and rules in GTM, including segments and events that used to require “hard-coding” or plug-ins.

Learn more about our Google Certifications

Google Cloud Platform (GCP)

Google Cloud Platform is a collection of low-cost infrastructure, analytics, and machine learning tools which allow today’s digital marketing and analytics teams to reach beyond spreadsheets and start gathering advanced insights without the traditional barriers and headaches of operational support, security, and infrastructure. Empirical Path is proud to be a certified Google Cloud Partner since 2013, providing expert migrations and integrations for large brands. Talk to one of our Google Cloud consultants about Empirical Path’s Data Science and Engineering services. Let us help your team take web analytics to the next level in BiqQuery. We provide certified Google Cloud Partner consulting and services around the following Google Cloud tools.

Learn more about our Google Certifications



We plan and deliver Mixpanel implementations on mobile and web sites and apps. Mixpanel’s mission is to help the world learn from its data. It helps companies learn how people use their products and applications so they can grow their business. More than 1,000 businesses use Mixpanel to analyze 12+ billion actions every month to understand how their combined 225 million customers use their products. Early on, Empirical Path was among the inaugural set of “Mixpanel Consultants That Get It“, a group of world-class analytics consulting companies trained by Mixpanel Solutions Architects in the Mixpanel Way. We have a thorough understanding of the best ways to plan and integrate Mixpanel into your web site or mobile app.

Learn more about our Certified Mixpanel Partnership

Olo (OnLine Ordering)

Empirical Path audits, fixes and enhances measurement of restaurants’ online ordering systems in partnership with Olo. Using Google Analytics 360 and Standard, Google Tag Manager, Segment, Adobe Analytics and other tools, we ensure that campaigns and promotions get credit for digital orders and that checkout processes are tracked accurately and in detail. We’ve helped hospitality clients such as Mellow Mushroom, Fado Irish Pubs, @pizza and Taco Mac understand and improve their online orders.

Learn more about our Certified Olo Partnership


Empirical Path is proud to be named an official Parse.ly Agency Alliance Program Partner. Our consultants have been delivering custom web analytics solutions to major publishers like Business Insider, Elsevier, The Motley Fool, and Gannett for years and are uniquely qualified to support Parse.ly’s mission of providing powerful and intuitive measurement tools tailor-made for the needs of digital content marketers, editorial teams, and media-focused analysts. To learn more, schedule a free site consultation with Parse.ly and Empirical Path to find out why companies like The Telegraph, Mashable, Slate, Gawker, and Conde Nast are supplementing web analytics platforms like Google Analytics 360 with Parse.ly’s powerful content engagement algorithms and open API.

Learn more about our Certified Parse.ly Partnership


As a certified Segment partner, we get your data flowing faster and more efficiently into your favorite analytics tools. Faster activation means you can start using your product instantly instead of manually installing it. Segment allows customers to import and replay their own historical data.

Learn more about our Segment Partnership

Tealium Tag Manager

We implement, audit, teach, support and customize Tealium iQ to put marketers in control of marketing technology and ease deployment of analytics and advertising tags. We migrate and enhance tags so key user actions and traits are shared across vendors with fewer development resources. Tealium is the leader in enterprise tag management. It was recently named one of Forbes’ Most Promising Companies in America for 2014. Each quarter, Tealium serves 1.2 trillion tags on behalf of its global clients, representing an estimated $75B in annual online transactions. Empirical Path received extensive training and testing to be certified as a partner by Tealium so we can provide Enterprise-level Tealium iQ services.

Learn more about our Certified Tealium Partnership

Webtrends Analytics

We deliver implementation of and insights from Webtrends Analytics, which provides the industry’s most accurate picture of how customers interact with your brand in the digital space.  Real-time data, intelligent alerts, and the ability to easily share information within your organization means Empirical Path and Webtrends empower your team to make smart and timely decisions based on solid data. Empirical Path is proud to be chosen as an Agency Partner of Webtrends.  We help Webtrends customers execute on great marketing campaigns, implement solutions and realize real ROI on their investments with Webtrends.   Empirical Path has proven experience delivering results in every area.

Contact Us

When you reach out to Empirical Path, you get in touch directly with our fully qualified and experienced consultants.   Whether you need an analytics audit, training, support, or a custom quote on Google Analytics 360 licensing, let’s talk today.