Search Results for: ecommerce

Business Development Lead wanted

Empirical Path seeks a full-time or part-time Business Development Lead with excellent prospecting and relationship-building skills; solid scoping and negotiating skills; and understanding of digital marketing and measurement services to professionalize our sales process and win new business for our offices in Atlanta, GA; Albuquerque, NM; and Washington, DC. Remote candidates in the U.S. are […]

Analytics for Hospitality: Increase sales and optimize the user experience

Analytics for Hospitality: How to Harness Data from Online Orders & Bookings Marketing analytics is complex enough for ecommerce businesses selling physical products. Add in hospitality’s particular wrinkles — “co-opetition” with third-party providers, perishable inventory, and distinct B2B and B2C audiences — and suddenly you’ve got the puzzle confronting our hotel and restaurant clients. Fortunately, […]

A Prescription for Healthcare Marketing Analytics

The advent of electronic medical records, big data, and cloud computing solutions for healthcare continues to push patients, payers, and practitioners ever deeper into the digital ecosystem. On top of that we saw explosive growth in telehealth amid the pandemic, with healthcare organizations like the U.S. Department of Veterans Affairs seeing a 1000% increase in […]

Meet Jay Patel, Analytics Account Manager at Empirical Path

It has been another busy year for Empirical Path, but we can’t say we’ve been as busy as our new Account Manager, Jay Patel.  Somehow, in the middle of getting his second Master’s Degree, he decided it would make sense to move to Austin TX, take on a challenging new role with us, and welcome […]

Google Analytics training coming to Atlanta

The Problem: Google Analytics & Tag Manager are complex and always changing, but Google’s online courses and documentation lack detail and clarity with no one to answer questions. The Solution: Come to our Google Analytics & Tag Manager courses October 13-14, live in Atlanta! You’ll learn new features and best practices from our experts and […]

Data Analyst brings us Big Data strategy, visualization and analytics skills

We’re thrilled to bring a new Data Analyst aboard our team of web analytics, A/B testing and data visualization consultants: Justin Marciszewski joined us in January and has already discovered valuable insights from clients’ business data so they can make the most informed, data-driven decisions possible. Justin has led our Dashboard Creation engagements for media, […]

Google Analytics training coming to NM

Update: Registration is closed. Please contact us to learn about upcoming training courses or schedule a dedicated training for your organization. The Problem: Google Analytics is complex and always changing, but Google’s online course takes too long with no one to help when you have questions. The Solution: Come to our Google Analytics courses September […]

Tealium blog features Universal Analytics

Our Jim Snyder wrote a guest blog post for our partner Tealium, “Upgrading To Google Universal Analytics: The Perfect Excuse To Start Tag Management“ “Without a TMS, keeping up with the latest GA features like Universal Analytics’ Enhanced Ecommerce feature would take an army of engineers to deliver the code changes required in a timely […]

Analytics Audit Evolves

The times, they are a-changing, and so must our key services. After delivering dozens of web analytics audits — and having them cited as a best practice — in the past three years, this service is evolving to keep pace with advances in the capabilities and complexity of Google Analytics, Webtrends, Coremetrics, and SiteCatalyst. We’ve also revamped the pricing […]

Web analytics audit featured

If imitation is the sincerest form of flattery, being linked to comes in a close second. So we blushed when the Official Blog of the Analysis Exchange — “the world’s only effort to connect nonprofits and web analysts to create free insights for the nonprofit community” — pointed its clients to our Web Analytics Audit […]

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When you reach out to Empirical Path, you get in touch directly with our fully qualified and experienced consultants.   Whether you need an analytics audit, training, support, or a custom quote on Google Analytics 360 licensing, let’s talk today.