Performance enhancing drugs have no place in marketing, but performance enhancing measurement can give marketers a legitimate edge on the competition.
That’s why our Jim Snyder presented a webinar, “Google Analytics on Steroids – New Features: What You Need to Know,” with one of our agency partners and clients, Seattle search engine marketing firm Point It.
Jim and Point It’s Preston Parshall taught attendees:
- Powerful new features in Google Analytics and why they’re important to you
- How to get actionable, impactful data out of Google Analytics
- How to integrate data into Salesforce and other CRMs
- How to use attribution modeling & remarketing in Google Analytics
- 3:33 – A/B Split Testing (related blog post here)
- 10:43 – Goals and Funnels
- 15:10 – Multi-channel Funnels
- 22:58 – Google Analytics in Spreadsheets (related blog post here)
- 28:11 – Integrating Google Analytics and Salesforce.com (related blog post here)
- 32:20 – Google Tag Manager (related blog post here)
- 39:18 – Google Analytics Remarketing