Three great Google products came together for one lucky winner during Empirical Path’s talk at a recent conference: Google Analytics Premium gave away a Google Android tablet as part of our demonstration of Google Analytics’ Real-time Beta.
As a Google Analytics Certified Partner, Empirical Path also supports Google Analytics Premium, the new flat-fee tier with more data, features, and guarantees. So we invited Google Analytics Premium Pre-sales Consultant Marcia Jung to award a 10.1″ Samsung Galaxy Tab as part of our presentation November 30 at Business Insider’s Ignition: Future of Media conference in New York.
Jim and Peter kicked off the agenda with a breakfast workshop, “Measure Digital to Ignite Results.” We detailed four ways to get beyond typical, default web analytics reports and metrics to:
- Count Conversions
- Segment Audience
- Test Ideas
- Share Insights
To illustrate how to share insights via automated spreadsheets and emails, dashboards, mobile apps, and real-time displays, we risked a live demo of real-time tools Clicky, ChartBeat, Woopra, and the Google Analytics Real-time Beta. To liven things up and create a real-time traffic spike on our site, we used our Twitter, Google Plus, and Facebook presence to promote a landing page and form for conference attendees to enter a drawing to win the Samsung Galaxy Tab provided by Google Analytics Premium. Taher Behbehani of Intex-USA was the lucky winner.
Empirical Path was proud to be a sponsor of Ignition this year, part of our ongoing work with Business Insider to help it and other content websites get the most from their investments in web analytics.
Please click here for BI’s take on how we enhanced their Google Analytics implementation. Then read about how digital measurement is different for our media and content website clients.