Universal analytics unveiled

universal analytics from google analytics

Need to track your digital audience no matter what device in the universe they use? Learn more about the next-generation Universal Analytics from our partner Google Analytics.

Our web analytics practice lead Jim Snyder was featured in another webinar with one of our agency partners and clients, Seattle search engine marketing firm Point It (click here to see the previous webinar in this series). Below is the third “chapter” of the webinar, which explains how Universal Analytics works to stitch together multiple visits via multiple devices from one person.

UPDATE: Google is in Phase 3 of its Upgrade Timeline; in the next and final Phase, the legacy “Async” (aka “Classic” or “dc.js”) GA code will be deprecated, so contact us to start upgrading now!

Please click here to view the whole webinar on YouTube.

See Jim’s explanation of A/B testing in Chapter 1 here.

Or the new Attribution Model Comparison Tool in Chapter 2 here.

And see below for this chapter of slide presentation via SlideShare.

Please click here to see the entire slide presentation on SlideShare.

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