Insights
Blog Articles. Case Studies

DIY Attribution Dashboard Using R Shiny & Google Cloud Computing

Working for a deep-pocketed digital publishing innovator doesn’t mean you don’t have to solve the same frustrating reporting problems as smaller companies and agencies. On the other side of that coin, sometimes a simple analytics solution is best — even for a large enterprise. In this article, we walk you through automating an attribution report […]

Putting the Google Analytics 360 Pieces Together

Like many of our readers, we at Empirical Path have been excited to start applying the new tools and integrations now available in Google’s Analytics 360 Suite. Google’s new website testing tool, Optimize 360, currently in beta for Analytics 360 (Premium) customers but soon to become generally available, is one of the potentially more disruptive-in-a-good-way […]

9 Lessons Learned Implementing Enhanced Ecommerce

  Google Analytics Enhanced Ecommerce has been out of beta since June 2014, giving online retailers and marketers loads of new insights and making life easier for analytics administrators. Here at Empirical Path, we’ve learned a lot helping our enterprise clients plan (see #2 and #8) and implement (see #3 and #4) this complex upgrade. […]

Empirical Path partners with Tag Management leader Tealium

Empirical Path is proud to announce a partnership with Tealium, the leading enterprise tag management solution. Our consultants help clients: “…implement, audit, teach, support and customize Tealium iQ to put marketers in control of marketing technology and ease deployment of analytics and advertising tags. We migrate and enhance tags so key user actions and traits […]

Google Analytics 360: have it your way

Empirical Path is thrilled to be selected as a Google Analytics™ 360 Authorized Reseller, enabling us to customize services and pricing for Google’s enterprise solution. Now we can deliver exactly the technical, reporting, and training services each client needs — including services that Google doesn’t offer — in a flexible pricing structure. Google Analytics 360 changed the […]

Split test implementation laid out

Want to take the guesswork out of choosing the best landing page offer, call to action, or image? Learn more about split testing key page elements using the Content Experiments feature from our partner Google Analytics. Our web analytics practice lead Jim Snyder was featured in another webinar with one of our agency partners and clients, Seattle search engine […]

Attribution modeling explained

Want to give credit — for your website’s successes — where credit is due? Learn more about moving beyond “last touch” attribution by using new features from our partner Google Analytics. Our web analytics practice lead Jim Snyder was featured in another webinar with one of our agency partners and clients, Seattle search engine marketing firm Point It (click […]

Universal analytics unveiled

Need to track your digital audience no matter what device in the universe they use? Learn more about the next-generation Universal Analytics from our partner Google Analytics. Our web analytics practice lead Jim Snyder was featured in another webinar with one of our agency partners and clients, Seattle search engine marketing firm Point It (click here to see the […]

Google Tag Manager now tracks any click

Want to track almost any website visitor behavior with almost no dependency on IT or development resources? This month’s Google Analytics Certified Partner Summit launched another exciting new feature: Google Tag Manager Auto Event Tracking. This feature allows websites to fire a Google Analytics tag (or really any tag) based on just a user’s click anywhere […]

Demographics coming soon to Google Analytics

I’m 35-44, Male, my Interests include Pro Football, and soon you will know that when I visit your website. Google Analytics announced Audience Reporting at the Certified Partner Summit that Jim and I just attended, in my mind the most intriguing of the new features and integrations with other Google products. Audience Reporting – when […]

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When you reach out to Empirical Path, you get in touch directly with our fully qualified and experienced consultants.   Whether you need an analytics audit, training, support, or a custom quote on Google Analytics 360 licensing, let’s talk today.