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Blog Articles. Case Studies

9 Lessons Learned Implementing Enhanced Ecommerce

Google Analytics Enhanced Ecommerce has been out of beta since June 2014, giving online retailers and marketers loads of new insights and making life easier for analytics administrators. Here at Empirical Path, we’ve learned a lot helping our enterprise clients plan (see #2 and #8) and implement (see #3 and #4) this complex upgrade. There is much to like in […]

Essential Metrics for Ecommerce laid out

Business intelligence (BI) dashboard software maker Grow featured our Jim Snyder’s “Essential Metrics for Ecommerce” in its blog, The Pipeline this month. Jim offers three pro tips and an important warning: Optimize Backwards (“start measuring and making improvements from the bottom of your funnel and work your way up”) More Muscle in Your Metrics (“data […]

Analytics Audit Evolves

The times, they are a-changing, and so must our key services. After delivering dozens of web analytics audits — and having them cited as a best practice — in the past three years, this service is evolving to keep pace with advances in the capabilities and complexity of Google Analytics, Webtrends, Coremetrics, and SiteCatalyst. We’ve also revamped the pricing […]

Right KPIs help public radio station

Empirical Path is proud to once again hear a client tell the world how we helped them measure and optimize online channels. In this case, it was public-radio station KDHX’s Steven Ley, who praised our Analysis Exchange project to establish Key Performance Indicators.  These metrics are guiding the station toward its ambitious audience and engagement […]

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