Agencies, Is Data Governance Right For Your Client?
Ebay, Equifax, Cambridge Analytica, GDPR, PII and HIPAA—you’ve seen the headlines. This is the era of mounting restrictions and massive data breaches. Just in the first six months of GDPR enforcement, users filed nearly 4000 complaints! With fines up to 4% of annual revenue for GDPR noncompliance, enterprise leadership is paying closer attention to data […]
DIY Attribution Dashboard Using R Shiny & Google Cloud Computing
Working for a deep-pocketed digital publishing innovator doesn’t mean you don’t have to solve the same frustrating reporting problems as smaller companies and agencies. On the other side of that coin, sometimes a simple analytics solution is best — even for a large enterprise. In this article, we walk you through automating an attribution report […]