Split test implementation laid out

google analytics content experiments

Want to take the guesswork out of choosing the best landing page offer, call to action, or image? Learn more about split testing key page elements using the Content Experiments feature from our partner Google Analytics.

Our web analytics practice lead Jim Snyder was featured in another webinar with one of our agency partners and clients, Seattle search engine marketing firm Point It (click here to see the previous webinar in this series, “Google Analytics on Steroids”).

Below is the first “chapter” of the webinar, which walks through Google Analytics’ replacement for Website Optimizer: Content Experiments. This tool lets marketers listen to their audience — instead of their guts — by A/B testing when choosing the right copy, form, template, art or headline for critical pages.

See Jim’s explanation of the new Attribution Model Comparison Tool in Chapter 2 here.

Or the new Universal Analytics in Chapter 3 here.

Please click here to view the whole webinar on YouTube.

And see below for this chapter of slide presentation via SlideShare.

Please click here to see the entire slide presentation on SlideShare.

Or read Google’s case study about our conversion optimization work here.

Did this interest you? Reach out to learn
how we can help you.

Contact Us

When you reach out to Empirical Path, you get in touch directly with our fully qualified and experienced consultants.   Whether you need an analytics audit, training, support, or a custom quote on Google Analytics 360 licensing, let’s talk today.