Peter Howley founded Empirical Path in 2002. He is a seasoned consultant and manager who has advised diverse organizations — from household names to startups — in media, finance, retail, not-for-profit and government.
Howley developed Empirical Path’s data-driven approach while at Bain & Company and in the MBA Program at Harvard Business School. He has earned Adobe Analytics and Google Analytics certifications.
Howley led web analytics and market research at washingtonpost.com, then headed the advertising effectiveness product line at the largest online ad network.
Contact Peter Howley at (505) 738-6888 or via email.
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