Insights
Blog Articles. Case Studies

Klipfolio lets us mass customize dashboards

Our dashboard software partner Klipfolio published a detailed “how-to” article by Empirical Path Data Analyst Justin Marciszewski based on a recent client success, “Personalizing a Dashboard for 200 Users.” Justin writes: “We work with a well-known publisher of consumer content which manages a network of 200 affiliated content providers. These affiliated contributors submit articles and […]

9 Lessons Learned Implementing Enhanced Ecommerce

  Google Analytics Enhanced Ecommerce has been out of beta since June 2014, giving online retailers and marketers loads of new insights and making life easier for analytics administrators. Here at Empirical Path, we’ve learned a lot helping our enterprise clients plan (see #2 and #8) and implement (see #3 and #4) this complex upgrade. […]

Tech group will get to know Google Tag Manager

A local group of web professionals will be “getting to know Google Tag Manager” Saturday morning, when founder Peter Howley teaches a class on the free tag management tool to the ABQ Web Geeks. Sign up here… UPDATE: please see slides below or here. Howley will cover both introductory and in-depth topics during the three-hour […]

AAF talk reveals latest best practices

The American Advertising Federation hosted Peter Howley this week for another talk on digital measurement (see here for the previous presentation). Peter promised attendees that they would “learn how your organization can boost online conversions, streamline decision-making and reduce development effort by applying the best practices and latest approaches Empirical Path uses with clients like […]

Web Analytics Wednesday returns to Atlanta

Online marketers, publishers, analysts and developer in Atlanta and other web professionals are invited to the Web Analytics Wednesday we’re sponsoring October 14th, tentatively at Fado Irish Pub in Buckhead 6:00-8:00 p.m. Our previous events in Washington, DC, New Mexico and New York showed us that the members of the analytics and digital communities not […]

Google Analytics training coming to Atlanta

The Problem: Google Analytics & Tag Manager are complex and always changing, but Google’s online courses and documentation lack detail and clarity with no one to answer questions. The Solution: Come to our Google Analytics & Tag Manager courses October 13-14, live in Atlanta! You’ll learn new features and best practices from our experts and […]

Data Analyst brings us Big Data strategy, visualization and analytics skills

We’re thrilled to bring a new Data Analyst aboard our team of web analytics, A/B testing and data visualization consultants: Justin Marciszewski joined us in January and has already discovered valuable insights from clients’ business data so they can make the most informed, data-driven decisions possible. Justin has led our Dashboard Creation engagements for media, […]

Empirical Path visualizes great things with Klipfolio

Does your organization have a report or dashboard which takes hours of manual work to update with multiple data sources? Are you mired in a version-control swamp of Excel files across email, drives, Dropbox and Google Drive? Or maybe you have a Google Sheet that automates exports from Google Analytics but you still need to […]

Google Analytics training coming to NM

Update: Registration is closed. Please contact us to learn about upcoming training courses or schedule a dedicated training for your organization. The Problem: Google Analytics is complex and always changing, but Google’s online course takes too long with no one to help when you have questions. The Solution: Come to our Google Analytics courses September […]

Tealium blog features Universal Analytics

Our Jim Snyder wrote a guest blog post for our partner Tealium, “Upgrading To Google Universal Analytics: The Perfect Excuse To Start Tag Management“ “Without a TMS, keeping up with the latest GA features like Universal Analytics’ Enhanced Ecommerce feature would take an army of engineers to deliver the code changes required in a timely […]

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