Insights
Blog Articles. Case Studies

DIY Attribution Dashboard Using R Shiny & Google Cloud Computing

Working for a deep-pocketed digital publishing innovator doesn’t mean you don’t have to solve the same frustrating reporting problems as smaller companies and agencies. On the other side of that coin, sometimes a simple analytics solution is best — even for a large enterprise. In this article, we walk you through automating an attribution report […]

Meet our New Account Manager, Nedie Recel

At Empirical Path, we’re always on the lookout for outstanding talent. Occasionally, we’ll find a gem like Nedie Recel, Empirical Path’s new Account Manager. Nedie joined us in March of 2016 to ensure our clients get consistent, professional results from our engagements and to help us manage a growing customer list. She provides expert analytics […]

Empirical Path Named Parse.ly Agency Alliance Partner

Empirical Path is proud to be named official Agency Alliance Partner of Parse.ly, the innovative analytics platform for publishers. As proven providers of custom web analytics solutions for publishers, we have been watching Parse.ly with great interest in their mission to help media organizations better understand customers and content engagement with intuitive, integrated tools. With […]

Web Analytics Wednesday happy hour returning to DC

Online marketing, design, development and other professionals in the Washington DC area are invited to another Web Analytics Wednesday. Empirical Path is sponsoring the happy hour September 21, 2016 from 6:00 to 9:00 p.m. at Gordon Biersch Brewery Restaurant near the Navy Yard. RSVP to enjoy drinks and appetizers on us. We promise minimal speeches, […]

Putting the Google Analytics 360 Pieces Together

Like many of our readers, we at Empirical Path have been excited to start applying the new tools and integrations now available in Google’s Analytics 360 Suite. Google’s new website testing tool, Optimize 360, currently in beta for Analytics 360 (Premium) customers but soon to become generally available, is one of the potentially more disruptive-in-a-good-way […]

New at Empirical Path: Big Analytics Data Services

Analytics teams are moving beyond silos, API limits, and spreadsheets to collect, join, and explore large datasets. Today’s data-driven marketers need to address complex questions and harvest insights around multi-channel attribution, real-time marketing, and microsegmentation. Innovative new products, such as the Google Analytics 360 Suite, signal a growing number of customers venturing into the deep […]

Klipfolio lets us mass customize dashboards

Our dashboard software partner Klipfolio published a detailed “how-to” article by Empirical Path Data Analyst Justin Marciszewski based on a recent client success, “Personalizing a Dashboard for 200 Users.” Justin writes: “We work with a well-known publisher of consumer content which manages a network of 200 affiliated content providers. These affiliated contributors submit articles and […]

9 Lessons Learned Implementing Enhanced Ecommerce

  Google Analytics Enhanced Ecommerce has been out of beta since June 2014, giving online retailers and marketers loads of new insights and making life easier for analytics administrators. Here at Empirical Path, we’ve learned a lot helping our enterprise clients plan (see #2 and #8) and implement (see #3 and #4) this complex upgrade. […]

Tech group will get to know Google Tag Manager

A local group of web professionals will be “getting to know Google Tag Manager” Saturday morning, when founder Peter Howley teaches a class on the free tag management tool to the ABQ Web Geeks. Sign up here… UPDATE: please see slides below or here. Howley will cover both introductory and in-depth topics during the three-hour […]

AAF talk reveals latest best practices

The American Advertising Federation hosted Peter Howley this week for another talk on digital measurement (see here for the previous presentation). Peter promised attendees that they would “learn how your organization can boost online conversions, streamline decision-making and reduce development effort by applying the best practices and latest approaches Empirical Path uses with clients like […]

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