Insights
Blog Articles. Case Studies

Data Analysis: When to Outsource, When to Insource

Data analysis can be an overlooked, even thankless, task in many organizations. But it’s a complex role that requires specific expertise, and qualified analysts can be hard to find. Every company is organized differently, has a particular set of specialities, and a range of challenges they face everyday. Thankfully, there are specialized data analytics agencies […]

Mitigate Sampled Data in Google Analytics, Make Smarter Decisions

Sampling occurs with Google Analytics reports that include a lengthy time frame or a large number of sessions (500k sessions at the property level for GA Free), when GA performs the calculation on a subset of data in order to deliver the report to you quickly.  If your data is fairly consistent, or if the […]

Publishers, Gauge How Users Interact with Your Content

All analytics platforms track how many visitors reach each page on your website. But content interaction is about so much more than page views. It’s about what users do once they get to a page. Content interaction should inform important decisions publishers make about how to invest in content and improve the user experience. More […]

Using Roll-Up Reports to Get a Complete View of Your Business

A publisher of titles with desktop and mobile app versions. A global enterprise with regional websites in different languages. A retail conglomerate with fashion and footwear brands. Marketing teams running multiple microsites.  In complex organizations, business analysts often want to see performance at the highest level across multiple sites, products, and apps. You don’t want […]

Our Solution for Inaccurate Time on Page Metrics in Google Analytics

Most publishers track Average Time on Page as a way to understand how readers are engaging with online content. But this basic metric doesn’t help you understand user engagement in a meaningful way; simply measuring how long someone remains on a page doesn’t tell you whether they moved through the content, clicked links, or responded […]

4 Steps to Improve Landing Page Conversion Rate

Landing pages are a great place to focus optimization efforts, but where do we start? A successful testing program depends on a data-driven approach. Here is an approach using examples from Google Analytics and Google Optimize to identify opportunities, understand your audience, analyze user behavior and design impactful landing page tests. 1) Identify Opportunities Start […]

Turn Data into Action with the Right Business Intelligence Platform

You have multiple analytics tools, ads data, databases, and more. But are those data sources really telling you the full story? Companies need to turn raw data into actionable, relevant, easily understood narratives that inspire better decision-making. Business Intelligence (BI) software-as-a-service products let analysts translate, interpret, illustrate, and share data across divisions and management levels, […]

Case Study: AZDS masters enhanced e-commerce for luxury hotels

Challenge AZDS Interactive Group specializes in interactive marketing and web development for luxury brands including numerous hospitality clients AZDS has built a custom hotel booking engine on the SynXis platform and look to offer this experience to hundreds of hotels Beyond providing an improved booking engine, AZDS would also like to present its clients with […]

How to know when it’s time to audit analytics

If you’re using analytics data to measure performance or make a business case, you must be sure you can depend on it. An audit is often the first step to ensuring accuracy and maximizing the benefits of your analytics tools.  Two situations commonly call for an audit: Your data will tell you, or your business […]

Meet Elizabeth Brady, Analytics Account Director at Empirical Path

Elizabeth started working with Empirical Path in the Fall of 2017, bringing with her a best-of-both-worlds background in enterprise technology and agency analytics experience running her own successful consultancy. Educated in International Business Like many of the best in our industry, Elizabeth found her way into analytics later after a formal education in more traditional […]

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When you reach out to Empirical Path, you get in touch directly with our fully qualified and experienced consultants.   Whether you need an analytics audit, training, support, or a custom quote on Google Analytics 360 licensing, let’s talk today.