Empirical Path expands
“Say ‘hello’ to my our little growing company” Empirical Path has spent eight years as my sole proprietorship offering market research, business planning, alliance development, and marketing measurement. Clients have ranged from Federal agencies and not-for-profits to media and technology firms, both early-stage and market-leading. Advertising agencies accounted for a good 50% of the business. […]
Empirical Blog launches
Three years of procrastination have come to an end. Empirical Path is practicing what it preaches and launching Empirical Blog to share news and insights on web analytics, market research, our partners, our clients, and online marketing in general. We aim to write updates every week or so, as client deadlines and travel permit.