Jim Snyder leads our Web Analytics Implementation Practice. A longtime web publishing and Google Analytics expert, Snyder audits, upgrades and customizes digital measurement for clients from Silicon Alley to Silicon Valley. Snyder built his deep experience in web analytics, content, and marketing in production and research roles with Weather.com, Yale University and Georgia Tech; he […]
Peter Howley founded Empirical Path in 2002. He is a seasoned consultant and manager who has advised diverse organizations — from household names to startups — in media, finance, retail, not-for-profit and government. Howley developed Empirical Path’s data-driven approach while at Bain & Company and in the MBA Program at Harvard Business School. He has earned Adobe Analytics […]
Empirical Path expands
“Say ‘hello’ to my our little growing company” Empirical Path has spent eight years as my sole proprietorship offering market research, business planning, alliance development, and marketing measurement. Clients have ranged from Federal agencies and not-for-profits to media and technology firms, both early-stage and market-leading. Advertising agencies accounted for a good 50% of the business. […]
Empirical Blog launches
Three years of procrastination have come to an end. Empirical Path is practicing what it preaches and launching Empirical Blog to share news and insights on web analytics, market research, our partners, our clients, and online marketing in general. We aim to write updates every week or so, as client deadlines and travel permit.