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Blog Articles. Case Studies

Webtrends allies with Empirical Path

Forget what we said about free analytics tools freeing up budget! Actually, keep it in mind and weigh it against the benefits of premium analytics software like Webtrends, our newest alliance partner.  Empirical Path is very pleased to be chosen as an Agency Partner by Webtrends and to return to the company’s Engage conference this week.  […]

Entire web empire must be mapped

You need to see over the walls that separate your websites. What’s that mean?  Imagine you own a casino; you know a player lost $100 at, say, craps, but you want to know where each patron came from, how long each stays in the casino, and how each moves from the ATM to the craps table […]

Free analytics tools free up budget

Maybe there is such a thing as a free lunch… We just published a case study about reducing a client’s total digital measurement costs while enhancing its capabilities.  How?  By replacing a premium analytics tool with a combination of the free Google Analytics and professional customization and reporting services.  The challenge: “…with its out-of-the-box implementation […]

Online measurement extends offline

Sometimes, the phone is mightier than the mouse. In other words, many digital marketers rightly focus more on making the phone ring than on filling online shopping carts.  In particular, organizations that market high-consideration products, local storefronts, and/or in-person services often get more leads and sales over the phone than on the website.  But the […]

Yahoo! Web Analytics partners with Empirical Path

“You can’t be too rich, or too friendly with free web analytics solutions.” That’s why we just announced our selection into another authorized consultant program: “Empirical Path is honored to be one of a small number accepted — out of hundreds of applications from agencies all over the world — into the Yahoo! Web Analytics […]

Downtowns down with measuring social media

Business Improvement Districts don’t just focus on foot traffic anymore. These local organizations also aim for social media buzz and web traffic to further their mission to promote downtown areas.  So the International Downtown Association invited me to their conference in Fort Worth to answer: Which Tools are Reaching Audiences and Driving Results? I teamed […]

Empirical Path expands into D.C.

Our business is growing, and as we seek to bring on junior consultants, we’ve also added a business development lead to our team.  Jesse Ernest now represents Empirical Path nationwide, but with a particular focus on the D.C. area, where he is based, and the broader East Coast.  He took great care of Peter and […]

Ocean of social media boiled down

Brands might “have to be in social media”…but not in every single outlet or on every single day. We just published a case study of how we helped a university measure the impact of its investment of staff time in social media.  While social media monitoring tools like Radian6, Sysomos, and (in this case) Scout […]

.gov sites free to Google their audiences

Federal marketers, start your engines cookies. As we helped our social marketing agency partner explain in its blog, .gov websites can now deploy the persistent cookies needed to count unique visitors and power some of the leading web analytics software tools. Being Google Analytics Certified Partners, Empirical Path is particularly excited that we can combine our […]

$99 split test offer extended

As part of our trade marketing campaign, Empirical Path has been offering readers of Silicon Alley Insider and other Business Insider titles a ridiculously low price on conversion optimization. Now we’ve extended the deadline and expanded the eligibility so you can try split testing:  “Business Insider readers [People] who respond by August 13 receive a Google Website […]

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