Optimizely added to split test toolbox

Empirical Path has gone Platinum! Now we can save you some gold while tuning your website.

optimizely split testingWe are proud to be a Platinum-level partner with Optimizely, the leading A/B and multivariate testing platform in the world. To celebrate, this month we’re offering 50% off split testing software fees with our flat-fee Conversion Optimization services.

In addition to these savings and our testing expertise, our clients now have access to features and support not available in other Optimizely plans: Multi-page funnel testing, Multivariate testing, Mobile website testing, Geotargeting, and Optimizely’s Optimization consultants.

Why split test? As our Jim Snyder wrote recently:

“Do you know exactly which combination of elements actually converts visitors to take the desired action? If not, you’re not alone. Most marketers want to do more than simply capture better data; they want to test the content of their landing pages and then optimize it by targeting visitors with messages and options that will convert them to inquire, purchase, or sign up for more information. Using … more advanced tools, many marketers have seen remarkable increases in conversion rates, whether they measure success by the number of orders, registrations, and leads, or by content consumption.”

Why Optimizely? We also work with the free Google Content Experiments (see Google’s case study on our work here) and the premium Webtrends Optimize, so Optimizely fits right in between as an affordable but full-featured solution. More than 2,800 enterprises have adopted Optimizely including Starbucks, Disney, and Salesforce. According to “The Forrester Wave™: Online Testing Platforms, Q1 2013”:

“Webtrends maintains its position as a Strong Performer this year with highly robust testing capabilities. …Optimizely [is] a breath of fresh air in the online testing platform market. …Optimizely maintains a laser focus on reducing the complexity of online testing for businesses of all sizes. … Optimizely [is] most notable for their commitment to application usability and deserve[s] credit for bringing legitimate innovation to online testing user interface design.”

Click here to learn more about our fixed-fee Conversion Optimization services. Or contact us in April to get half off your Optimizely fees.

Did this interest you? Reach out to learn
how we can help you.

Contact Us

When you reach out to Empirical Path, you get in touch directly with our fully qualified and experienced consultants.   Whether you need an analytics audit, training, support, or a custom quote on Google Analytics 360 licensing, let’s talk today.