Measurement best practices aid legal aid

Legal aid programs have a tough balancing act, helping very low income clients, recruiting pro bono attorneys, and reporting their successes to backers; we like to think robust web analytics can help.

To that end, Peter Howley spoke to not-for-profits at the federal Legal Services Corporation’s Technology Initiative Grants conference last week.  In a talk entitled “Google Analytics: Measure Digital to Ignite Results, not Reports,” Howley showed how legal aid programs, like other nonprofits and most for-profits, can get more from web analytics tools by:

  • Counting Conversions
  • Segmenting Audiences
  • Testing Ideas
  • Sharing Insights
See the presentation slides here:

The audience helped customize the presentation for legal aid programs by asking some tough questions; for example:

  • Are Multi-channel Funnel Reports affected by users who log in from public terminals? (Yes, along with new vs. returning stats).
  • Can we measure goals like donations that occur on partner or vendor websites? (Yes, via cross-domain tracking).
  • How do we automatically download website traffic data to spreadsheets for analysis there? (Easily, via plug-ins like Excellent Analytics).
  • Are there affordable ways to get help with web analytics? (Yes, via the Analysis Exchange and Google for Nonprofits Marketplace).
Read about our other speaking engagements here.
Or find out more about how web analytics applies to government and not-for-profit websites.

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