Igniting NY’s “Future of Media” conference

Want to rub shoulders with c-level execs at Facebook, Pandora, Twitter and…Empirical Path?

Business Insider Ignition Future of MediaNovember 30 at Business Insider’s Ignition: Future of Media conference in New York, Jim and Peter will kick off the agenda with a breakfast workshop, “Measure Digital to Ignite Results.”  We’ll run down 5 ways to get beyond typical, default web analytics reports and metrics to:

(Please click the bullets above to see a case study or blog post about each approach.)

Empirical Path is proud to be a sponsor of Ignition this year, part of our ongoing work with Business Insider to help it and other content websites get the most from their investments in web analytics.  Please click here for BI’s take on how we enhanced their Google Analytics implementation.  Then read about how digital measurement is different for our media and content website clients.

Please click here to register for the two-day conference, but before you do, contact us for a discount code.

UPDATE: please see the slides from the presentation here.

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