Great year caps first decade

It’s our tenth anniversary as a business — and third as an LLC — but please don’t send tin or leather, the traditional presents.  The past year was gift enough.

experienced web analytics consultantThe firm more than doubled revenue and completed large web analytics engagements for new clients, Pension Benefit Guaranty Corporation, and the General Services Administration. We delivered yet another market research project for one Fortune 100 client. We inaugurated mobile measurement for retail and insurance clients. And Empirical Path deepened its Google Analytics Certified Partner relationship by jointly publishing a case study on Content Experiments, certifying our DC office, and partnering on Google Tag Manager.

Empirical Path started in 2003 as a Washington, DC market research consultancy, and is now a team of experts in marketing measurement and split testing with offices, clients, and partners around the country and the world. In January 2010, we changed our legal structure from a sole proprietorship to a Limited Liability Company to enable a geographic and leadership expansion. We’ve achieved more in the past three years than the previous seven thanks to the addition of Jim Snyder to lead our web analytics practice. Jim cemented a partnership with Google Analytics that has made us to thought leaders and kept us on the cutting edge of the digital measurement field.

In the past 12 months, Empirical Path also:

Our plans for the next three years? Continue to expand our talent and our client base, while staying true to our mission:

“Empirical Path offers specific, actionable recommendations on measuring and maximizing markets and marketing from experienced, objective experts, using the best tools, tailored to organizations that do more than just sell online.”

Please read more about our 2010 expansion, how we’re different, and the clients we serve.

Or contact us to see how we can help you optimize your marketing.

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When you reach out to Empirical Path, you get in touch directly with our fully qualified and experienced consultants.   Whether you need an analytics audit, training, support, or a custom quote on Google Analytics 360 licensing, let’s talk today.