Google Analytics Training

We train organizations in all aspects of interpreting, customizing, and implementing Google Analytics and Google Tag Manager via tailored, on-site or remote classes. As a long-time Google Analytics Certified Partner, we have the experience to teach novice and expert students in all functional roles every facet of the world’s most popular web analytics software.

Half-day to three-day courses combine presentations with exercises — using your data — to customize each course to your needs. Your team will leave with reporting and implementation skills and ideas to put into action the next day. Any of the following modules can be combined and customized to emphasize key topics:

Google Analytics 101 Basic Product Training:

  • understand dimensions, metrics and other essential terminology
  • navigate the new GA interface to find what you need faster
  • drill down to the most valuable segment using 6 different features
  • focus the conversation by defining Key Performance Indicators
  • summarize data with Dashboards, Shortcuts and Intelligence
  • choose the right Audience, Acquisition, Behavior and Conversion reports
  • clarify reports using controls like data views  and chart options

Google Analytics 201 Advanced Analysis Training:

  • create advanced Segments for analysis and remarketing
  • focus analysis using Custom Dimensions
  • customize reports with up to 5 dimensions
  • tag Campaigns and integrate AdWords to assess marketing
  • look across sessions with Multi-channel Funnels and Attribution Models
  • clarify reports using controls like pivot tables and secondary dimensions
  • collaborate and share with colleagues to create a data-driven culture
  • automatically import data via the API to spreadsheets, Klipfolio, Tableau and BigQuery

Google Analytics 301 Technical Training:

  • implement, customize and troubleshoot tracking code
  • upgrade to Universal Analytics and de-dupe Users
  • clean up data with View Filters and settings
  • highlight conversions by setting Goals and Funnels
  • visualize checkout paths with Enhanced Ecommerce
  • track video, social sharing and other on-page actions
  • segment more finely with Custom Dimensions and Metrics
  • track and distinguish mobile sites and apps

Google Tag Manager Training:

  • implement analytics, ad and other vendor tags with Google’s free Tag Management System
  • transition to the new GTM interface
  • administer Accounts and implement Containers
  • configure Tags from integrated vendors and create custom Tags
  • define firing and blocking Triggers
  • capture information to pass to vendors via Variables
  • test and validate tagging
Our fixed-fee offer is a two-day, on-site course with two trainers and a curriculum tailored to your priorities, for $7,500 plus any travel. Half-day, one-day and three-day in-person and virtual training courses are custom priced.

Please read our case study about one client’s onsite and remote training, or contact us to customize a Google Analytics course for your team.

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When you reach out to Empirical Path, you get in touch directly with our fully qualified and experienced consultants.   Whether you need an analytics audit, training, support, or a custom quote on Google Analytics 360 licensing, let’s talk today.