Empirical Path to co-present webinar with Google

We’re excited to join Google on their monthly Google Analytics webinar presenting a case study on our work with Business Insider.

GAACDuring the webinar, we’ll show how we segmented the audiences of and vastly improved web analytics reporting on Business Insider’s seven highly trafficked content verticals using multiple custom variables in Google Analytics.  As the Google Analytics Blog explains:

Custom variables are one of the most powerful features in Google Analytics. With them you can segment traffic by almost any attribute. For example, you could compare traffic from first-time customers versus repeat buyers. Or, if you run a content-oriented site, you could see which authors produce the most traffic.

While powerful, setting up custom variables can be a bit tricky, so we’re holding a webinar so you can learn how to make the most of them.

Please join us for the webinar March 24 at 10 a.m. PT (you’ll need to register here.)  You can also ask questions directly to Google in advance about their Google Analytics product.

PS: the webinar is online for your viewing pleasure now.

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When you reach out to Empirical Path, you get in touch directly with our fully qualified and experienced consultants.   Whether you need an analytics audit, training, support, or a custom quote on Google Analytics 360 licensing, let’s talk today.