Insights
Blog Articles. Case Studies

Link Google Analytics and Google Ad Manager for Content ROI

As a publisher, your business model depends on getting the right ads in front of the right eyeballs at the right time. Simple, right? But, how do you know if those objectives are lining up for optimal revenue? Most publishers can’t rely on their ad server alone, and blending in other data is tedious and […]

Happy Hour for Austin Digital Pros at Caroline Restaurant

Online marketing, design, development and analytics professionals in Austin are invited to another Digital Measurement happy hour. Empirical Path is sponsoring the event June 5, 2019 from 5:00 to 8:00 p.m. at Caroline Restaurant in Downtown. RSVP now to enjoy drinks and appetizers on us. We promise no speeches, pitches or presentations. Please register on […]

Happy Hour for Atlanta Digital Pros at Fado

Online agency, marketing, design, development and analytics professionals in Atlanta are invited to another Digital Measurement happy hour. Empirical Path is sponsoring the event November 8, 2018 from 5:00 to 9:00 p.m. at Fado Irish Pub in Midtown. RSVP now to enjoy drinks and appetizers on us. We promise no speeches, pitches or presentations. Please […]

9 Lessons Learned Implementing Enhanced Ecommerce

Google Analytics Enhanced Ecommerce has been out of beta since June 2014, giving online retailers and marketers loads of new insights and making life easier for analytics administrators. Here at Empirical Path, we’ve learned a lot helping our enterprise clients plan (see #2 and #8) and implement (see #3 and #4) this complex upgrade. There is much to like in […]

GDPR Risk Matrix for Web Analytics Customers

As you are well aware, Europe’s General Data Protection Regulation (GDPR) goes into effect May 25, 2018. Despite the European origin and focus of these rules, the legislation contains serious implications (20 million Euros, or 4% annual revenue if that is greater!) for any organization which collects, processes, or stores user data. The scope of […]

Google Optimize 360 Partnership Sharpens Our A/B Testing Offerings

Empirical Path is proud to expand on our long-time partnership with Google by becoming a Sales Partner of Optimize 360, the enterprise-level website testing and personalization tool.  Google’s Optimize 360 leverages Google Analytics Audiences and other integrations for easy and effective control over advanced testing programs.  Best of all, Optimize 360 offers an intuitive pricing […]

A Prescription for Healthcare Marketing Analytics

In the healthcare space, electronic medical records, big data, and cloud computing are pushing patients, payers, and providers ever deeper into the digital ecosystem.  Digital measurement plays a vital role in healthcare but comes with a number of unique challenges. Providing actionable insights to healthcare organizations and helping them prove ROI while protecting patient privacy […]

Essential Metrics for Ecommerce laid out

Business intelligence (BI) dashboard software maker Grow featured our Jim Snyder’s “Essential Metrics for Ecommerce” in its blog, The Pipeline this month. Jim offers three pro tips and an important warning: Optimize Backwards (“start measuring and making improvements from the bottom of your funnel and work your way up”) More Muscle in Your Metrics (“data […]

Tips For Migrating Web Analytics Tools

Time to Switch Analytics Tools? Migrating analytics systems can be a serious endeavor. Organizations will switch over to Adobe Analytics or Google Analytics 360 for a variety of reasons including cost savings, tooling capabilities, staff expertise and compatibility with marketing tech. If you have been a faithful fan of one web analytics tool, getting set […]

DIY Attribution Dashboard Using R Shiny & Google Cloud Computing

Working for a deep-pocketed digital publishing innovator doesn’t mean you don’t have to solve the same frustrating reporting problems as smaller companies and agencies. On the other side of that coin, sometimes a simple analytics solution is best — even for a large enterprise. In this article, we walk you through automating an attribution report […]

Contact Us

When you reach out to Empirical Path, you get in touch directly with our fully qualified and experienced consultants.   Whether you need an analytics audit, training, support, or a custom quote on Google Analytics 360 licensing, let’s talk today.