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Blog Articles. Case Studies

Turns Data into Action with the Right Business Intelligence Platform

You have multiple analytics tools, ads data, databases, and more. But are those data sources really telling you the full story? Companies need to turn raw data into actionable, relevant, easily understood narratives that inspire better decision-making. Business Intelligence (BI) software-as-a-service products let analysts translate, interpret, illustrate, and share data across divisions and management levels, […]

Case Study: Techsmith Gets ROI Insights from Google Analytics 360 and DataStudio

Challenge Techsmith provides widely popular screensharing and communications tools like Camtasia, Snagit, Screencast, and Morae for digital creatives. They reached out to Empirical Path for help with specific marketing measurement challenges. TechSmith needed product-specific dashboards to understand awareness, consideration, and sales stages their star products. TechSmith wanted a deeper understanding of the relationship between product […]

Case Study: The Motley Fool Automates GA360 Reports Using Google Cloud Platform to Save Analysts Hours

Challenge The Motley Fool (www.fool.com), a popular online financial publisher, reached out to Empirical Path with the following analytics and marketing measurement needs: The Analytics team needed more accurate web analytics data for key reports. The Business Intelligence (BI) team needed raw, unsampled data in its data warehouse for faster and more current reporting. Report […]

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