Using Tag Management to Improve Data Governance and Site Security
Big enterprise websites often have multiple, disparate players managing site data and tag infrastructure, so serving digital marketing and analytics tags is often coordinated through a Tag Management System (TMS) such as Google Tag Manager or Tealium. In some cases, that important duty falls on an outside vendor like an ad agency. Which means that […]
Using Roll-Up Reports to Get a Complete View of Your Business
A publisher of titles with desktop and mobile app versions. A global enterprise with regional websites in different languages. A retail conglomerate with fashion and footwear brands. Marketing teams running multiple microsites. In complex organizations, business analysts often want to see performance at the highest level across multiple sites, products, and apps. You don’t want […]
Agencies, Is Data Governance Right For Your Client?
Ebay, Equifax, Cambridge Analytica, GDPR, PII and HIPAA—you’ve seen the headlines. This is the era of mounting restrictions and massive data breaches. Just in the first six months of GDPR enforcement, users filed nearly 4000 complaints! With fines up to 4% of annual revenue for GDPR noncompliance, enterprise leadership is paying closer attention to data […]
A Prescription for Healthcare Marketing Analytics
The advent of electronic medical records, big data, and cloud computing solutions for healthcare continues to push patients, payers, and practitioners ever deeper into the digital ecosystem. On top of that we saw explosive growth in telehealth amid the pandemic, with healthcare organizations like the U.S. Department of Veterans Affairs seeing a 1000% increase in […]