Understand Content Performance with Data Import in Google Analytics 360
Publishers, Content Marketers, and Audience Development Managers can easily fall into a trap of evaluating content using only the most readily available metrics presented in default analytics reports. Too often this means analysis is limited to the number of people who have visited particular web pages. Google Analytics 360 (GA 360) reveals deeper insights and […]
We track ads and other campaigns in detail by delivering customized processes, tools, training and reports to clients. Campaign Tracking tells marketers which channels, placements and messages best drive and assist visitation and conversion. You can finally compare email, social media, pay-per-click (PPC) search engine marketing (SEM), affiliate, display and offline efforts.