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7 Types of Attribution Models

We’re in a challenging moment for almost every organization, and understanding the impact of every dollar spent has never been more important. Attribution modeling allows marketers to analyze how much credit each marketing channel and customer touchpoint should receive for a given conversion. Over time, this approach enables marketers to optimize their programs toward the […]

Common Attribution Mistakes

In an increasingly multichannel world, it’s essential for marketers to employ attribution modeling to understand how their various marketing channels and customer touchpoints contribute to conversions. However, just 58% of marketers surveyed say they have a working attribution model. Despite all the value attribution modeling can add to your business, it clearly comes with significant […]

The Benefits of Marketing Attribution

It’s never been more important to understand which marketing channels and tactics are driving leads and sales for your business, to be sure every dollar of your marketing spend counts. The value of attribution isn’t really in question: most marketers know that understanding which marketing channels and tactics drive website conversions is fundamental. However, it’s […]

Simple Steps to Realize Savings Through Improved Attribution

We’re in an uncertain moment, and the future contains many unknowns. One thing we do know is that smartly reducing operational costs will be critical for businesses that want to survive and thrive during this difficult period. Through accurate attribution, marketers are able to understand which channels, tactics, and messages drive results and thereby reduce […]

Understand Content Performance with Data Import in Google Analytics 360

Publishers, Content Marketers, and Audience Development Managers can easily fall into a trap of evaluating content using only the most readily available metrics presented in default analytics reports.  Too often this means analysis is limited to the number of people who have visited particular web pages. Google Analytics 360 (GA 360) reveals deeper insights and […]

Campaign Tracking

We track ads and other campaigns in detail by delivering customized processes, tools, training and reports to clients. Campaign Tracking tells marketers which channels, placements and messages best drive and assist visitation and conversion. You can finally compare email, social media, pay-per-click (PPC) search engine marketing (SEM), affiliate, display and offline efforts.

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When you reach out to Empirical Path, you get in touch directly with our fully qualified and experienced consultants.   Whether you need an analytics audit, training, support, or a custom quote on Google Analytics 360 licensing, let’s talk today.