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Blog Articles. Case Studies

Tracking Healthcare Customer Journeys

Whether you are marketing to a payer, a practitioner, or a patient, mapping and monitoring their progress through the online customer journey helps you discover gaps, opportunities, and pain points hiding in your online experience.  Web and app analytics data alone never paint the entire picture of your total customer experience.  Using those tools to […]

Search and You Will Find

We stumble across this frequently as we’re auditing our clients’ sites — the lone, unclicked Site Search toggle. In Google Analytics, it’s one of the simplest but most oft-forgotten features to enable. Upon configuring, you’ll be able to view the queries performed on your site and the percentage of Sessions where site search has been […]

Mitigate Sampled Data in Google Analytics, Make Smarter Decisions

Sampling occurs with Google Analytics reports that include a lengthy time frame or a large number of sessions (500k sessions at the property level for GA Free), when GA performs the calculation on a subset of data in order to deliver the report to you quickly.  If your data is fairly consistent, or if the […]

Publishers, Gauge How Users Interact with Your Content

All analytics platforms track how many visitors reach each page on your website. But content interaction is about so much more than page views. It’s about what users do once they get to a page. Content interaction should inform important decisions publishers make about how to invest in content and improve the user experience. More […]

Using Roll-Up Reports to Get a Complete View of Your Business

A publisher of titles with desktop and mobile app versions. A global enterprise with regional websites in different languages. A retail conglomerate with fashion and footwear brands. Marketing teams running multiple microsites.  In complex organizations, business analysts often want to see performance at the highest level across multiple sites, products, and apps. You don’t want […]

Our Solution for Inaccurate Time on Page Metrics in Google Analytics

Most publishers track Average Time on Page as a way to understand how readers are engaging with online content. But this basic metric doesn’t help you understand user engagement in a meaningful way; simply measuring how long someone remains on a page doesn’t tell you whether they moved through the content, clicked links, or responded […]

Keep Analytics in Mind When Redesigning Your App or Website

Website and application redesigns are major investments.  However, project teams often fail to give timely and sufficient consideration to the vital role analytics plays in a successful site or app overhaul. Analytics as an Afterthought As analytics consultants, we see it all the time. Too often, measurement strategy is squeezed in during the frantic, final […]

Web Analytics Boosts Power of CRM

We’ve long beat the drum to encourage the best practice among agencies of tracking online and offline marketing campaigns in detail, to prove which channels, creative and ad placements drive conversions. But what if a brand’s sales take place offline, by phone or in person? If your clients are not doing so already, we can […]

A Prescription for Healthcare Marketing Analytics

The advent of electronic medical records, big data, and cloud computing solutions for healthcare continues to push patients, payers, and practitioners ever deeper into the digital ecosystem. On top of that we saw explosive growth in telehealth amid the pandemic, with healthcare organizations like the U.S. Department of Veterans Affairs seeing a 1000% increase in […]

Case Study: Graduate School

Challenge Our client is a high-growth online education venture that partners with prestigious graduate degree programs. It created and managed marketing websites for each online degree program and was responsible for optimizing acquisition tactics for each. It deployed Google Analytics to measure website behavior and Salesforce.com to track leads, but had no way of knowing […]

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When you reach out to Empirical Path, you get in touch directly with our fully qualified and experienced consultants.   Whether you need an analytics audit, training, support, or a custom quote on Google Analytics 360 licensing, let’s talk today.