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Blog Articles. Case Studies

4 Steps to Improve Landing Page Conversion Rate

Landing pages are a great place to focus optimization efforts, but where do we start? A successful testing program depends on a data-driven approach. Here is an approach using examples from Google Analytics and Google Optimize to identify opportunities, understand your audience, analyze user behavior and design impactful landing page tests. 1) Identify Opportunities Start […]

How to know when it’s time to audit analytics

If you’re using analytics data to measure performance or make a business case, you must be sure you can depend on it. An audit is often the first step to ensuring accuracy and maximizing the benefits of your analytics tools.  Two situations commonly call for an audit: Your data will tell you, or your business […]

Free vs Paid Analytics Tools. When to Upgrade

Marketers, Product Managers, and Analysts have a wide selection of powerful measurement platforms at their disposal.  Like Google Analytics 360, most tools offer both paid and free editions. Truth is, you can do pretty well for a while using the free versions of many analytics tools before it’s time to upgrade.  Robust, free versions of […]

Case Study: Graduate School

Challenge Our client is a high-growth online education venture that partners with prestigious graduate degree programs. It created and managed marketing websites for each online degree program and was responsible for optimizing acquisition tactics for each. It deployed Google Analytics to measure website behavior and Salesforce.com to track leads, but had no way of knowing […]

Analytics Audit Evolves

The times, they are a-changing, and so must our key services. After delivering dozens of web analytics audits — and having them cited as a best practice — in the past three years, this service is evolving to keep pace with advances in the capabilities and complexity of Google Analytics, Webtrends, Coremetrics, and SiteCatalyst. We’ve also revamped the pricing […]

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When you reach out to Empirical Path, you get in touch directly with our fully qualified and experienced consultants.   Whether you need an analytics audit, training, support, or a custom quote on Google Analytics 360 licensing, let’s talk today.