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Blog Articles. Case Studies

Free vs Paid Analytics Tools. When to Upgrade

Marketers, Product Managers, and Analysts have a wide selection of powerful measurement platforms at their disposal.  Like Google Analytics 360, most tools offer both paid and free editions. Truth is, you can do pretty well for a while using the free versions of many analytics tools before it’s time to upgrade.  Robust, free versions of […]

Case Study: Business Publisher Upgrades to Google Analytics 360

Challenge Media powerhouse Business Insider (BI) reached out to Empirical Path with the following analytics and marketing measurement needs: The company had relied on Google Analytics (GA) standard edition and DoubleClick For Publishers (DFP) to promote and measure free and subscription-based sites. Business Insider Intelligence needed to track content along many dimensions, see user paths, avoid […]

Case Study: Techsmith Gets ROI Insights from Google Analytics 360 and DataStudio

Challenge Techsmith provides widely popular screensharing and communications tools like Camtasia, Snagit, Screencast, and Morae for digital creatives. They reached out to Empirical Path for help with specific marketing measurement challenges. TechSmith needed product-specific dashboards to understand awareness, consideration, and sales stages their star products. TechSmith wanted a deeper understanding of the relationship between product […]

Understand Content Performance with Data Import in Google Analytics 360

Publishers, Content Marketers, and Audience Development Managers can easily fall into a trap of evaluating content using only the most readily available metrics presented in default analytics reports.  Too often this means analysis is limited to the number of people who have visited particular web pages. Google Analytics 360 (GA 360) reveals deeper insights and […]

Case Study: The Motley Fool Automates GA360 Reports Using Google Cloud Platform to Save Analysts Hours

Challenge The Motley Fool (www.fool.com), a popular online financial publisher, reached out to Empirical Path with the following analytics and marketing measurement needs: The Analytics team needed more accurate web analytics data for key reports. The Business Intelligence (BI) team needed raw, unsampled data in its data warehouse for faster and more current reporting. Report […]

Google Marketing Platform Puts Measurement First

Google has merged and re-branded its Google Analytics 360 Suite and DoubleClick Digital Marketing, getting product naming caught up with integrations that we already help agencies and their clients leverage. While it’s “hello” to the Google Marketing Platform and “goodbye” to DCM, DBM, DFP, and other names, this is more a victory over acronym sprawl: […]

Case Study: Graduate School

Challenge Our client is a high-growth online education venture that partners with prestigious graduate degree programs. It created and managed marketing websites for each online degree program and was responsible for optimizing acquisition tactics for each. It deployed Google Analytics to measure website behavior and Salesforce.com to track leads, but had no way of knowing […]

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