Insights
Blog Articles. Case Studies

How to Distinguish Prospects from Returning Members on your Marketing Site

Differentiating prospects from members in marketing analytics reports is not only achievable, it is not hugely difficult, and is a game-changer for marketers, especially for SaaS companies.  If your marketing site is visited by existing members looking for a login link, you have probably at least scratched your head about how this extra noise affects […]

Integrate Web Analytics and CRM for Deeper, More Actionable Customer Insights

Marketers often struggle to visualize online and offline customer interactions together for a more complete view of the customer journey. But they owe it to their stakeholders to track the full funnel. More importantly, they must act on those insights to drive value. As Deloitte describes in their report, Digital CRM 2.0, “The dependence on […]

Mitigate Sampled Data in Google Analytics, Make Smarter Decisions

Sampling occurs with Google Analytics reports that include a lengthy time frame or a large number of sessions (500k sessions at the property level for GA Free), when GA performs the calculation on a subset of data in order to deliver the report to you quickly.  If your data is fairly consistent, or if the […]

Turn Data into Action with the Right Business Intelligence Platform

You have multiple analytics tools, ads data, databases, and more. But are those data sources really telling you the full story? Companies need to turn raw data into actionable, relevant, easily understood narratives that inspire better decision-making. Business Intelligence (BI) software-as-a-service products let analysts translate, interpret, illustrate, and share data across divisions and management levels, […]

Contact Us

When you reach out to Empirical Path, you get in touch directly with our fully qualified and experienced consultants.   Whether you need an analytics audit, training, support, or a custom quote on Google Analytics 360 licensing, let’s talk today.