Insights
Blog Articles. Case Studies

Mitigate Sampled Data in Google Analytics, Make Smarter Decisions

Sampling occurs with Google Analytics reports that include a lengthy time frame or a large number of sessions (500k sessions at the property level for GA Free), when GA performs the calculation on a subset of data in order to deliver the report to you quickly.  If your data is fairly consistent, or if the […]

Publishers, Gauge How Users Interact with Your Content

All analytics platforms track how many visitors reach each page on your website. But content interaction is about so much more than page views. It’s about what users do once they get to a page. Content interaction should inform important decisions publishers make about how to invest in content and improve the user experience. More […]

Our Solution for Inaccurate Time on Page Metrics in Google Analytics

Most publishers track Average Time on Page as a way to understand how readers are engaging with online content. But this basic metric doesn’t help you understand user engagement in a meaningful way; simply measuring how long someone remains on a page doesn’t tell you whether they moved through the content, clicked links, or responded […]

Link Google Analytics and Google Ad Manager for Content ROI

As a publisher, your business model depends on getting the right ads in front of the right eyeballs at the right time. Simple, right? But, how do you know if those objectives are lining up for optimal revenue? Most publishers can’t rely on their ad server alone, and blending in other data is tedious and […]

Case Study: Business Publisher Upgrades to Google Analytics 360

Challenge Media powerhouse Business Insider (BI) reached out to Empirical Path with the following analytics and marketing measurement needs: The company had relied on Google Analytics (GA) standard edition and DoubleClick For Publishers (DFP) to promote and measure free and subscription-based sites. Business Insider Intelligence needed to track content along many dimensions, see user paths, avoid […]

Understand Content Performance with Data Import in Google Analytics 360

Publishers, Content Marketers, and Audience Development Managers can easily fall into a trap of evaluating content using only the most readily available metrics presented in default analytics reports.  Too often this means analysis is limited to the number of people who have visited particular web pages. Google Analytics 360 (GA 360) reveals deeper insights and […]

Case Study: The Motley Fool Automates GA360 Reports Using Google Cloud Platform to Save Analysts Hours

Challenge The Motley Fool (www.fool.com), a popular online financial publisher, reached out to Empirical Path with the following analytics and marketing measurement needs: The Analytics team needed more accurate web analytics data for key reports. The Business Intelligence (BI) team needed raw, unsampled data in its data warehouse for faster and more current reporting. Report […]

Empirical Path Named Parse.ly Agency Alliance Partner

Empirical Path is proud to be named official Agency Alliance Partner of Parse.ly, the innovative analytics platform for publishers. As proven providers of custom web analytics solutions for publishers, we have been watching Parse.ly with great interest in their mission to help media organizations better understand customers and content engagement with intuitive, integrated tools. With […]

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