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Blog Articles. Case Studies

7 Types of Attribution Models

We’re in a challenging moment for almost every organization, and understanding the impact of every dollar spent has never been more important. Attribution modeling allows marketers to analyze how much credit each marketing channel and customer touchpoint should receive for a given conversion. Over time, this approach enables marketers to optimize their programs toward the […]

Common Attribution Mistakes

In an increasingly multichannel world, it’s essential for marketers to employ attribution modeling to understand how their various marketing channels and customer touchpoints contribute to conversions. However, just 58% of marketers surveyed say they have a working attribution model. Despite all the value attribution modeling can add to your business, it clearly comes with significant […]

The Benefits of Marketing Attribution

It’s never been more important to understand which marketing channels and tactics are driving leads and sales for your business, to be sure every dollar of your marketing spend counts. The value of attribution isn’t really in question: most marketers know that understanding which marketing channels and tactics drive website conversions is fundamental. However, it’s […]

Simple Steps to Realize Savings Through Improved Attribution

We’re in an uncertain moment, and the future contains many unknowns. One thing we do know is that smartly reducing operational costs will be critical for businesses that want to survive and thrive during this difficult period. Through accurate attribution, marketers are able to understand which channels, tactics, and messages drive results and thereby reduce […]

Case Study: Taco Mac A/B Tests Menus for 50% increase in Online Orders via Olo

Challenge Taco Mac has over 30 locations, supported by Olo online ordering, in the southeast specializing in wings and craft beers Google Analytics showed that the Olo ordering process needed to be optimized for the mobile web experience Approach Analytics experts Empirical Path and branding and web design agency 3 Owl came together to rethink […]

Agencies, Is Data Governance Right For Your Client?

Ebay, Equifax, Cambridge Analytica, GDPR, PII and HIPAA—you’ve seen the headlines.  This is the era of mounting restrictions and massive data breaches.  Just in the first six months of GDPR  enforcement, users filed nearly 4000 complaints!  With fines up to 4% of annual revenue for GDPR noncompliance, enterprise leadership is paying closer attention to data […]

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